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John Boyle | jboyle@heraldnet.com
Published: Tuesday, December 10, 2013, 10:26 a.m.

Seahawks fans upset by Kaepernick headphone ad

A lot of Seahawks fans were heated during Seattle's loss to San Francisco, just not for the reasons you might expect. They weren't mad about the calls going against their team (OK, fans were mad about that too), or about the way their team was playing. No, a lot of fans were and still are upset about they way they were portrayed in a new Beats by Dre commercial staring 49ers quarterback Colin Kaepernick.

You can watch an extended version of the commercial here:



As you can see, while nothing in the ad explicitly said Seattle or Seahawks, it's clear by the color of the fans' gear, the rainy weather, etc., that the ad is meant to portray Kaepernick facing a hostile crowd in Seattle, then tuning out that noise thanks to his fancy noise-canceling headphones. Plenty of fans probably don't care much about this commercial, others may take pride in it, but plenty are quite upset that the ad portrays them as abusive, aggressive, obscene, and sometimes prone to urinate on buses (0:53 mark). Just check out the comments on this post at SportsRadioKJR.com. Or if you're friends with a lot of Seahawks fans on Facebook or Twitter, you've no doubt been seeing comments on this already.

My thoughts? Well for starters, it appears Beats by Dre put together a very successful commercial, because while riling up some fans, they also have a ton of people talking about their product. And secondly, if that company wanted to illustrate the effectiveness of their product, they could have gone about doing it a better way. The premise of the ad is that Kaepernick is able to tune out the hostile fans and got to his happy place, so to speak, because of his headphones. But if that's the message Beats is trying to get across, why show Kaepernick preparing for a game in Seattle? In two starts at CenturyLink Field, Kaepernick has completed just 50 percent of his passes for 371 yards, one touchdown and four interceptions, and the 49ers have been outscored 71-16 in those games. That's the performance you're selling me, Beats by Dre? I'll pass.

Anyway, on to the links. . .

In today's Herald, a look at Pete Carroll's decision to let the 49ers run down the clock and kick a field goal rather than let them score a touchdown, something he says was considered.

Danny O'Neil of 710 ESPN Seattle looks at what we learned from Seattle's loss and what we're still trying to figure out.

Despite the loss, the Seahawks are still atop most power rankings, including ESPN's and CBSSports'.

Seahawks.com looks at the play of Byron Maxwell and Jeremy Lane, who have been put into bigger roles because of Brandon Browner's injury and Walter Thurmond's suspension.

Grantland.com's weekly NFL roundup includes a take on the 49ers-Seahawks game, looking at the play of Colin Kaepernick as well as Carroll's decision not to let the 49ers score.

Story tags » Seahawks

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