The color images showed the Chinese national flag on the rover named Yutu, or "Jade Rabbit," after a mythological creature.
Lunar program officials said the photographs taken Sunday night China time showed that the landing vehicle and rover functioned well and the mission was a success, according to remarks carried by the official Xinhua News Agency.
The Chang'e 3 landed on the moon on Saturday evening. It was the world's first soft landing of a space probe on the moon in nearly four decades.
The landing vehicle and rover have now begun on separate scientific experiments.
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