The move to color in winter-sport outerwear follows a trend seen in clothing for other active pursuits, such as running, rock climbing and cycling.
Part of the color revolution is driven by safety because it’s easier to spot a bright color in dim winter light. There’s a fashion factor, but there’s also a little flamboyance and fun at play, experts say.
Men’s best-sellers at The North Face include royal blue and an acid yellow that’s particularly popular for lining and trim. Women are into clashing brights, such turquoise paired with a yellow-tinted green, Braund reports. At Athleta, coral pink and mint green are outpacing the more traditional red and green.
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