A panel of three judges at the Court of Appeal upheld a lower court’s ruling, siding with Chobani’s rival Fage, which sells Greek yogurts under the “Total” brand.
Fage, the leading seller of Greek yogurt in Britain, launched the legal battle soon after New York-based Chobani launched their products in the U.K. in 2012.
A judge ruled last year that Chobani’s “Greek yogurt” label misled customers, agreeing with Fage that products labeled Greek yogurt — which are strained to achieve a thick and creamy texture — have to be made in Greece.
Chobani’s appeal against that decision was dismissed Tuesday.
- The Buzz: 12th Mania 1/30/14
MORE HBJ HEADLINES
Orders for business equipment exceed forecast Forecast lowered for air travel on slower China growth 1:26 p.m. South Africa moves closer to legal trade in rhino horns 1:27 p.m. Projects stall after feds allow fish farming in open ocean 1:27 p.m. Study: Skin care drug prices up 401 percent since 2009 1:26 p.m. Burton brings Playboy centerfolds back to snowboards
Our new comment system is not supported in IE 7. Please upgrade your browser here.