The buyback news helped lift Apple’s stock by more than 1 percent Friday.
Apple Inc. bought $12 billion worth of its shares through an accelerated repurchase program and $2 billion on the open market, the company confirmed.
The company stepped its investments because CEO Tim Cook believed the stock had become a bargain after a recent downturn.
Late Thursday, Cook said in an interview with The Wall Street Journal that the company was “surprised” when its stock dropped 8 percent the day after its earnings report and revenue outlook. He told the newspaper he wanted to be “aggressive” and “opportunistic.”
Apple has grown accustomed to being a leader in the technology sector. In the Steve Jobs era, consumers and investors alike eagerly awaited each new product announcement and have been rewarded as devices like the iPhone and iPad won accolades for innovation and pushing technology forward.
But with each new innovation over the years, there have been increasingly higher expectations for the future. So when Apple’s first-quarter iPad and iPhone sales were not as big as expected by investors, and its second-quarter revenue forecast fell short of Wall Street’s view, the stock got dinged.
In the past year Apple’s shares have lost some ground due to concerns about slowing growth and increasing competition.
And with the smartphone market becoming inundated with options, Apple may be hard pressed to lift its stock back to where it stood at its peak price of more than $700 in September 2012. That was before investors began to fret about fiercer competition in mobile devices and Apple’s lack of a breakthrough product since the iPad came out nearly four years ago.
But Apple isn’t sitting idle. Its $14 billion stock buyback signals the company remains confident in its business. This is good news for investors, including Carl Icahn. The billionaire activist investor has been pressuring Apple to boost its share repurchases. Just last month Icahn raised his stake in Apple, revealing on Twitter that he’d put another $500 million into Apple stock. He already owned about 4.7 million Apple Inc. shares worth more than $2.5 billion.
Icahn has said he wants the Cupertino, Calif., company to spend $50 billion buying back its own stock during the current fiscal year ending in September.
“Keep buying Tim!” Icahn implored Cook in a message posted Friday on his Twitter account. His tweet also noted that Apple still should have about $145 billion in cash even after the company’s recent buyback spree.
Apple has repurchased more than $40 billion of its shares in the last 12 months.
Icahn contends that stock remains a bargain at that price. He also used his Twitter account to make a case that Apple’s stock would be trading at more than $1,200 now if investors valued the company’s operating profit as highly as they do the operating profit of Google Inc., the maker of the Android operating system that powers many of the devices competing against the iPhone and iPad.
Apples shares closed Friday up $7.17, or 1.4 percent, at $519.68.
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