Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us

The top local business stories in your email

Contact Us:

Josh O'Connor
Phone: 425-339-3007

Maureen Bozlinski
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049

Jim Davis
Phone: 425-339-3097

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

Sony showcases phone with ultra-HD video recording

SHARE: facebook Twitter icon Pinterest icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY  |  COMMENTS
By Anick Jesdanun
Associated Press
  • President and CEO of Sony Mobile Communications Kunimasa Suzuki presents the Smartphone Xperia Z2 during the Mobile World Congress, the world's larges...

    President and CEO of Sony Mobile Communications Kunimasa Suzuki presents the Smartphone Xperia Z2 during the Mobile World Congress, the world's largest mobile phone trade show in Barcelona, Spain, Monday, Feb. 24, 2014. Expected highlights include major product launches from Samsung and other phone makers, along with a keynote address by Facebook founder and chief executive Mark Zuckerberg. (AP Photo/Manu Fernandez)

BARCELONA, Spain — Sony Corp. is borrowing innovations from its audio and camcorder businesses and incorporating its new Xperia Z2 smartphone with noise-canceling technology and ultra-high-definition video recording.
Noise cancellation works with an in-ear headset sold separately, while the Z2’s built-in camera can capture video in so-called 4K resolution, an emerging standard that offers four times the details as current high-definition video.
“With Xperia Z2 we have taken our premium Z series to the next level, delivering unique experiences that only Sony can offer,” Kunimasa Suzuki, Sony Mobile’s president and CEO, said in a statement.
Monday’s announcement at the Mobile World Congress wireless show in Barcelona, Spain, comes just weeks after Sony said it was selling its Vaio personal computer operations and making its Bravia TV business a subsidiary company. Sony also plans to cut its global workforce by about 3 percent, or 5,000 people, by the end of March 2015.
Sony, once an electronics powerhouse when its Walkman music players defined what portable gadgets should be, has had difficulty keeping up with Samsung and other rivals in various consumer electronics.
Phones are no different. Despite favorable reviews, Sony phones haven’t had much traction in an industry dominated by Apple Inc. and Samsung Electronics Co.
With the Z2, Sony is trying to innovate on hardware, while many of the groundbreaking features in rival devices have been in their software.
The Z2 sports the same 20.7 megapixel camera found in its predecessors, the Z1 and the Z1s. Most other smartphone cameras have 8 to 13 megapixels. The Z2 is waterproof, like the Z1 phones, and its screen is slightly larger, at 5.2 inches diagonally instead of 5 inches.
At Monday’s announcement event, Sony also demonstrated a SmartBand fitness accessory that works with a Lifelog app on the phone to record your day. You see key moments on a timeline, including photos taken and messages sent and received. As your day progresses on the timeline, you see the number of steps and calories burned to that point.
Sony also announced a high-end tablet and a separate, mid-range smartphone.
The tablet is also called the Xperia Z2 and features a 10.1-inch screen, larger than most full-size tablets. It is also waterproof. The Wi-Fi-only model weights 426 grams (0.94 pound), which is lighter than Apple’s lightweight iPad Air, despite the Z2’s larger size.
Sony’s Xperia M2, meanwhile, is meant as a cheaper alternative to the Z2. Its camera isn’t as powerful, at only 8 megapixels, and the screen is only 4.8 inches.
Sony is making a version of the M2 with two SIM card slots, something in demand in emerging markets, where plans vary so much that people often have service with multiple carriers and use what’s most economical for the circumstance.
Both Z2 devices and the SmartBand will be available in March, while the M2 is slated for April. Sony did not immediately announce prices or specific U.S. plans. Sony sometimes makes phones available in the U.S. later than elsewhere around the world.



Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus

Market roundup