Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington
Heraldnet.com

The top local business stories in your email

Contact Us:

Josh O'Connor
Publisher
Phone: 425-339-3007
joconnor@heraldnet.com

Jody Knoblich
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049
jknoblich@heraldnet.com

Jim Davis
Editor
Phone: 425-339-3097
jdavis@heraldnet.com

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

Amazon set to unveil new smartphone

SHARE: facebook Twitter icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY  |  COMMENTS
Bloomberg News
Published:
SAN FRANCISCO — Amazon.com plans to introduce a smartphone later this month, according to a person with knowledge of the matter, plunging the world’s largest online retailer deeper into the competitive mobile-device market.
Amazon tweeted Wednesday that it was holding an event in Seattle on June 18 hosted by Chief Executive Officer Jeff Bezos for a product unveiling. The post included a picture of a black, thin device with Amazon’s name in silver emblazoned on it. Mary Osako, a spokeswoman for Amazon, didn’t return a call for comment.
A smartphone from Amazon would ramp up its rivalry with Apple, which makes the iPhone. The companies are increasingly going head-to-head in devices such as tablets and in Web services including online entertainment, as they strive to be digital gateways to consumers. Mobile is central to that effort as more people carry gadgets and do their computing on the go.
“This is a play by Amazon to get a stake in the most ubiquitous device category there is,” said Jan Dawson, a technology-industry analyst who runs research and advisory firm Jackdaw.
Amazon announced the June 18 event with a note to customers, developers and press to request an invitation to attend. A video accompanying the tweet showed people moving their heads around to view a device that’s just out of sight, shot from different angles, implying the phone may have 3-D viewing capabilities, a feature reported earlier by the Wall Street Journal.
Bloomberg News reported in 2012 that Amazon was developing a smartphone that would run on Google’s Android operating system. Foxconn International Holdings was working with Amazon on the device, people familiar with the matter said at the time.
Amazon is entering a smartphone market that grew 21 percent last year to $338.3 billion, according to researcher IDC. The market by shipments in the first quarter was dominated by Samsung Electronics, which has 31 percent market share, and Apple, with 15 percent.
A smartphone would give Amazon a wider range of hardware devices to bolster its diversification into digital books, songs and movies. The company’s gadget lineup already includes the Kindle e-reader and Kindle Fire tablets. In April, Amazon introduced a $99 TV box for watching digitally delivered shows and movies, called Fire TV.
The company, with razor-thin profit margins that have raised hackles among investors, has shown that it’s willing to lose money on hardware with the goal of later making money from sales of entertainment content like videos and music, or purchases from Amazon’s store.
“Amazon’s play here isn’t to make a ton of money off smartphone sales; it’s to get people to spend more money with Amazon as a whole,” said Dawson.
Bezos has been pouring cash into new initiatives. Amazon’s first-quarter expenses rose 23 percent, the same rate as revenue growth. With investments anticipated to continue for the foreseeable future, the company forecast an operating loss for the current quarter of $55 million to $455 million. A smartphone would illustrate how far Amazon has moved from its roots as an online book seller.
As it preps the new device, the company is entangled in a public spat with one of the world’s biggest book publishers, Hachette Book Group. Amazon has blocked the sale of some titles as part of the dispute during negotiations between the two companies.
Story tags » Amazon

Related

MORE HBJ HEADLINES

CALENDAR

Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

comments powered by Disqus

Market roundup