Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us
Heraldnet.com

The top local business stories in your email

Contact Us:

Josh O'Connor
Publisher
Phone: 425-339-3007
joconnor@heraldnet.com

Maureen Bozlinski
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049
mbozlinski@heraldnet.com

Jim Davis
Editor
Phone: 425-339-3097
jdavis@heraldnet.com

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

Amazon jumps into 3-D printing market with bobbleheads, more

SHARE: facebook Twitter icon Linkedin icon Google+ icon Email icon
By Riley Snyder
Los Angeles Times
Published:
From personalized miniature bobbleheads to flower vases, Amazon’s new 3-D printing marketplace plans to simplify the 3-D printing process for consumers.
The online retailer, which launched the marketplace Monday, offers users the ability to customize a number of objects including jewelry, bobbleheads and wax seals before having them 3-D printed and shipped out, just like any other Amazon transaction.
Making the customization aspect of the website more accessible to 3-D printing novices is important, Amazon Marketplace Sales Director Petra Schindler-Carter said, because it opens a new marketplace to more consumers.
“It’s an innovation that we’re excited to invest in,” she said.
3-D printers use a variety of materials to create objects including toys and casts for broken bones. The printers themselves often cost several hundreds of dollars, and usually require a rudimentary knowledge of technical programs like AutoCAD to begin building 3-D designs.
Amazon is offering more than 200 printable objects through the marketplace, with customizable features such as color, size, style and text additions. The objects will retail from $25 to $100.
The tech giant is partnering with 10 3-D printing companies that sell and create 3-D printing items and hopes to add more, Schindler-Carter said.
Expanding to a much larger customer base in Amazon isn’t a concern for partnering company Mixee Labs, co-founder Nancy Liang said. She said the company, which produces the customizable bobbleheads, was a great fit for Amazon.
“You can’t sell a personalized mini-bobblehead without a way of personalizing,” Liang wrote in an email. “It just so happens that Amazon was interested in launching a personalization widget on their product page, so it was perfect.”
Story tags » Amazon

MORE HBJ HEADLINES

CALENDAR

Market roundup