Like The Herald Business Journal on Facebook!
The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us

The top local business stories in your email

Contact Us:

Josh O'Connor
Phone: 425-339-3007

Maureen Bozlinski
General Sales Manager
Phone: 425-339-3445
Fax: 425-339-3049

Jim Davis
Phone: 425-339-3097

Site address:
1800 41st Street, S-300,
Everett, WA 98203

Mailing address:
P.O. Box 930
Everett, WA 98206

HBJ RSS feeds

Lego drops the pink, sells out laboratory set for girls

SHARE: facebook Twitter icon Linkedin icon Google+ icon Email icon |  PRINTER-FRIENDLY  |  COMMENTS
By Ellen Jean Hirst
Chicago Tribune
A LEGO set titled the “Research Institute” and featuring three females in science is already out of stock on the company’s website.
The 165-piece set showcases a paleontologist, astronomer and chemist was created by geoscientist Ellen Kooijman and is recommended for children 10 years or older. It was developed as part of the LEGO Ideas series, products that are based on consumers’ ideas and voted on.
The LEGO set is $19.99 on the company’s website. It expects to be able to ship the next batch of toys to consumers by Aug. 17.
Unlike recent sets targeting girls, such as LEGO’s “Friends” line, the “Research Institute” vignettes are in more traditional Lego colors — not pink and purple.
Once marketed as a gender neutral toy, LEGOs came under fire in January when a letter written to the company by a 7-year-old girl named Charlotte went viral on the Internet. She criticized the company for creating scenarios where boy LEGOs go work, save people and go on adventures while its girl LEGOs sat at home, shopped or went to the beach.
“I want you to make more LEGO girl people and let them go on adventures and have fun ok!?!” the girl wrote.



Share your comments: Log in using your HeraldNet account or your Facebook, Twitter or Disqus profile. Comments that violate the rules are subject to removal. Please see our terms of use. Please note that you must verify your email address for your comments to appear.

You are logged in using your HeraldNet ID. Click here to update your profile. | Log out.

Our new comment system is not supported in IE 7. Please upgrade your browser here.

Market roundup