The trucks, run by longtime Starbucks partner and food services giant Aramark, will circulate around Arizona State University in the Phoenix area, the James Madison University campus in Virginia and Coastal Carolina University in South Carolina.
ASU is the university Starbucks partnered with to offer subsidized online college education for its staffers.
Itís not the first Starbucks ďto goĒ store: That honor belongs to a Starbucks-branded train car hitched to a Swiss train that began slinging lattes to thirsty travelers last November. But itís the first time the concept is applied in the U.S.
Itís a pilot, which means that if it succeeds, the trucks may pop up on college campuses across the nation.
The trucks will offer a beverage and food menu thatís ďnearly identicalĒ to the one available in its other stores, Starbucks said.
High-end food trucks have become a common sight in recent years, populating street corners and urban parking lots from Los Angeles to Portland to Seattle. For many young chefs, itís a relatively low-cost entry to the foodie market.
Starbucks says the trucks can follow their customersí schedules and in some cases can stay open later than other options.
MORE HBJ HEADLINES
Officials: New Sound Transit measure needed to fix congestion, help businesses Briefs: Frontier names new VP-general manager in Everett GE Aviation cutting 7% of engineering workforce Chevron posts $588 million loss in fourth quarter American Airlines beats 4th quarter profit forecasts Xerox reports sales decline, plans to split company