The Herald of Everett, Washington
Customer service  |  Subscribe   |   Log in or sign up   |   Advertising information   |   Contact us
HeraldNet on Facebook HeraldNet on Twitter HeraldNet RSS feeds HeraldNet Pinterest HeraldNet Google Plus The Daily Herald on Linked In HeraldNet Youtube
HeraldNet Newsletters  Newsletters: Sign up  Green editions icon Green editions
Dan Catchpole | dcatchpole@heraldnet.com
Published: Thursday, August 21, 2014, 4:26 p.m.

Boeing exec Ray Conner takes ice bucket challenge

The head of Boeing Commercial Airplanes, Ray Conner, joined countless others in taking the Ice Bucket Challenge on Thursday to support the ALS Association, a nonprofit group fighting amyotrophic lateral sclerosis (ALS), better known as Lou Gehrig's disease.

The ALS Association isn't the first to use the ice bucket challenge to raise money, but it's campaign has gone viral on social media. Participants include former Pres. George W. Bush and Steven Spielberg, and the association has raised nearly $42 million since late July.

Here's how it works: Someone challenges you to dump a bucketful of ice cold water on your head, you do, you make a donation to an ALS charity, you post it on social media and challenge others to do the same.

EVA Air's chairman, Chang Kuo-Wei, challenged Conner.

In a video posted on YouTube, Cathay Pacific's Director of Corporate Development James Barrington dumped a bucket of water on Conner at the Boeing Classic, part of the PGA's Champions Tour.

“I will be making a donation to ALS, and because of that I will also be challenging some people as well,” he said. “First, I'd like to challenge Gary Kelly, the chairman of Southwest Airlines; Ray Stephanson, the mayor of Everett, Wash., and David Joyce, the CEO of GE Aviation.”

He also challenged Barrington.

Conner did not say how much he is donating.

Plenty of people say the challenge is great because it raises awareness and gets people involved.

But it has also been criticized for encouraging slacktiivism because people don't have to actually have to donate time or money to feel like they did something good.

For example, Conner's video, like many, does not include information on how to donate or get involved with the ALS Association.

Dan Catchpole: 425-339-3454; dcatchpole@heraldnet.com; Twitter: @dcatchpole.

Story tags » BoeingAerospace

Subscribe to Weekly business headlines
See sample | Privacy policy

Most recent Aerospace blog posts

digital subscription promo

Subscribe now

Unlimited digital access starting at 99 cents, or included with any print subscription.

loading...
» More business
HeraldNet Classifieds

HeraldNet highlights

From NYPD to SCSO
From NYPD to SCSO: A New York cop opts for life in a slower lane, in Sultan
Unpaid caregivers
Unpaid caregivers: There's support for the thousands who look after a loved one
The empowering kind
The empowering kind: Lake Stevens teen openly shares struggles with other kids
Writing on the wall
Writing on the wall: Autistic boy can't speak, but he loves his words