5 inbox-worthy email newsletters for small business owners

  • By Pat Sisneros
  • Thursday, June 11, 2015 10:51am
  • Business

Do you subscribe to any daily email newsletters?

If you don’t, you should.

I know what you’re thinking: “NO! I don’t need any more emails into my already flooded mailbox. I’m trying to cut back and have fewer emails to deal with.”

Recently, I’ve subscribed to several email newsletters focused on business, news and politics. I have found the newsletters valuable and helpful with navigating through the ginormous amount of information on the web.

Think of these newsletters as a way to be more informed, but spending a whole lot less time doing it.

Here are five of my favorites; three with a business focus, one on general news and one on politics, all are free. There is value in adding at least one of these newsletters to your email inbox.

The Daily Alert — Harvard Business Review: hbr.org/email-newsletters

The Daily Alert is on the top of my list. I look forward to receiving this email each morning. The newsletter typically has links to five or six articles published on the Harvard Business Review website the last 24 hours. The topics cover a wide range of business issues from marketing to management to operations. Sometimes the articles have a “big company” slant, but regardless I find useful insights for both the newbie and veteran entrepreneur.

Quartz Daily Brief: qz.com/daily-brief

Quartz describes itself as the “digitally native news outlet for the global economy.” If you are looking for a quick digest of the major business stories of the day, the Quartz Daily Brief is for you. It has links to a dozen or so top national and global stories of the day taking you to articles and columns from top business and news media sites including the New York Times, Fortune Magazine and the BBC. I especially enjoy a section Quartz titles “Surprising Discoveries,” which has interesting, off-the-beaten-track stories.

Springwise Daily: www.springwise.com/newsletter

The newsletter highlights three product or service innovations each day from around the world. Springwise has “spotters” all over the world discovering innovations that end up in the newsletter. For example, a new product that caught my attention archives old photos straight to your smartphone. You will find the information useful as a competitive research tool as well as seeing an idea that may spark another inspiration for your business.

NEXTDRAFT: nextdraft.com/

NextDraft is one of my more recent finds. It says it is a “quick entertaining look at the day’s best stories, from the very top of the news, to the very bottom.” I look forward to see what makes the list of highlighted news stories each day. One of the testimonials on the NextDraft website sums it up well — “Think of Dave Pell (editor of newsletter) as the Internet’s managing editor. The New York Times meets Saturday Night Live. Smart. Funny. Essential.” ll as the Internet’s managing editor. The NYT meets SNL. Smart, funny, essential

Politico Playbook: www.politico.com/playbook

If you follow politics and want to know everything that’s going on in Washington D.C and I mean everything, this newsletter is for you. Who’s up, and who’s down in Congress. Who’s ahead for the race for the White House 2016 and critiques of the media’s coverage of politics. Everything you could possibly want related to Beltway politics. I usually scan through the long list of stories each day but pay closer attention to the Playbook as election time nears.

Pat Sisneros is the Vice President of College Services at Everett Community College. Send your comments to psisneros@everettcc.edu

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