PENDLETON, Ore. — Pendleton, the small town in Eastern Oregon known of its rodeo and whiskey, is looking to Seattle hipsters for a tourism boost.
The tourism authority Travel Pendleton last week revealed a marketing campaign it’s calling the Hipster Project. It aims to market Pendleton’s western flair to young urban dwellers.
The East Oregonian reported that Travel Pendleton wants to spend $4,500 to market the city in Seattle, track the data and then target Portland next year.
The town draws plenty of tourists to the annual Pendleton Roundup rodeo, and other events also bring overnight guests. But tourism advocates say more can be done to bring money to local businesses.
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