Still not making a dime, Twitter fires hundreds

  • Associated Press
  • Tuesday, October 13, 2015 10:07am
  • Business

SAN FRANCISCO — Twitter is laying off up to 336 employees, signaling CEO Jack Dorsey’s resolve to slash costs while the company struggles to make money.

The cutbacks announced Tuesday could equate to about 8 percent of Twitter’s workforce of 4,100 people.

The purge comes two weeks after Twitter brought back one of its co-founders as permanent CEO in hopes that Dorsey would be able to resolve problems that have slowed user growth at the messaging service and compounded an uninterrupted cycle of financial losses.

Cutting costs can boost profits but at Twitter, it has also raises uncertainty about the future, the company’s pursuit of faster growth and its ability to attract a bigger audience.

The layoffs may be a sign of desperation at a sinking company, said Edison Investment Research analyst Richard Windsor.

“It is important to run a tight ship, but simply cutting jobs is often the action of a company that does not know what else to do,” Windsor said.

Dorsey told Twitter employees in a Tuesday letter that a more streamlined company will result in more products rolling out more quickly. “We feel strongly that engineering will move much faster with a smaller and nimbler team,” Dorsey wrote.

Twitter’s workforce has nearly doubled over the past two years, hindering efforts to turn a profit for the first time in its nine-year history. Since Dorsey and his partners started the service, Twitter has lost nearly $2 billion.

When reports of the anticipated layoffs surfaced late last week, investors initially fretted that Dorsey might be reacting to disappointing performance in the quarter that just ended in September. Twitter eased those worries Tuesday by disclosing that its revenue for the period will hit or slightly exceed its previously target of $545 million to $560 million. The official results are due out Oct. 27.

Twitter’s stock gained 99 cents, or 3.5 percent, to $29.74 in midday trading Tuesday.

Dorsey has acknowledged that Twitter is too confusing for many people to use, turning off new users at a time when other social services such as Snapchat and Facebook’s WhatsApp have grown in popularity.

As part of its revival plan, Twitter last week unveiled a new feature called “Moments” that packages commentary, video and photos about major events that have captured people’s attention. The work on Moments began while Dorsey’s predecessor, Dick Costolo, was still Twitter’s CEO.

After returning as CEO, Dorsey promised to make Twitter even more accessible to the masses by next year. Jettisoning jobs will give Twitter more financial leeway while it designs new tools.

Twitter’s expenses through the first half of the year climbed 44 percent to $1.2 billion. The company’s revenue totaled $938 million during the same period.

Retrenching will cost Twitter $10 million to $20 million, mostly to pay for employee severance packages. The accounting charge for the reorganization is expected to be lower, ranging from $5 million to $15 million, because Twitter some of the departing employees will be losing stock options that didn’t vest.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Business

Allan and Frances Peterson, a woodworker and artist respectively, stand in the door of the old horse stable they turned into Milkwood on Sunday, March 31, 2024, in Index, Washington. (Ryan Berry / The Herald)
Old horse stall in Index is mini art gallery in the boonies

Frances and Allan Peterson showcase their art. And where else you can buy a souvenir Index pillow or dish towel?

Everett
Red Robin to pay $600K for harassment at Everett location

A consent decree approved Friday settles sexual harassment and retaliation claims by four victims against the restaurant chain.

magniX employees and staff have moved into the company's new 40,000 square foot office on Seaway Boulevard on Monday, Jan. 18, 2020 in Everett, Washington. magniX consolidated all of its Australia and Redmond operations under one roof to be home to the global headquarters, engineering, manufacturing and testing of its electric propulsion systems.  (Andy Bronson / The Herald)
Harbour Air plans to buy 50 electric motors from Everett company magniX

One of the largest seaplane airlines in the world plans to retrofit its fleet with the Everett-built electric propulsion system.

Simreet Dhaliwal speaks after winning during the 2024 Snohomish County Emerging Leaders Awards Presentation on Wednesday, April 17, 2024, in Everett, Washington. (Ryan Berry / The Herald)
Simreet Dhaliwal wins The Herald’s 2024 Emerging Leaders Award

Dhaliwal, an economic development and tourism specialist, was one of 12 finalists for the award celebrating young leaders in Snohomish County.

Lynnwood
New Jersey company acquires Lynnwood Land Rover dealership

Land Rover Seattle, now Land Rover Lynnwood, has been purchased by Holman, a 100-year-old company.

Szabella Psaztor is an Emerging Leader. (Olivia Vanni / The Herald)
Szabella Pasztor: Change begins at a grassroots level

As development director at Farmer Frog, Pasztor supports social justice, equity and community empowerment.

Simreet Dhaliwal is an Emerging Leader. (Olivia Vanni / The Herald)
Simreet Dhaliwal: A deep-seated commitment to justice

The Snohomish County tourism and economic specialist is determined to steer change and make a meaningful impact.

Nathanael Engen, founder of Black Forest Mushrooms, an Everett gourmet mushroom growing operation is an Emerging Leader. (Olivia Vanni / The Herald)
Nathanael Engen: Growing and sharing gourmet mushrooms

More than just providing nutritious food, the owner of Black Forest Mushrooms aims to uplift and educate the community.

Owner and founder of Moe's Coffee in Arlington Kaitlyn Davis poses for a photo at the Everett Herald on March 22, 2024 in Everett, Washington. (Annie Barker / The Herald)
Kaitlyn Davis: Bringing economic vitality to Arlington

More than just coffee, Davis has created community gathering spaces where all can feel welcome.

Emerging Leader John Michael Graves. (Ryan Berry / The Herald)
John Michael Graves: Champion for diversity and inclusion

Graves leads training sessions on Israel, Jewish history and the Holocaust and identifying antisemitic hate crimes.

Gracelynn Shibayama, the events coordinator at the Edmonds Center for the Arts, is an Emerging Leader. (Olivia Vanni / The Herald)
Gracelynn Shibayama: Connecting people through the arts and culture

The Edmonds Center for the Arts coordinator strives to create a more connected and empathetic community.

Eric Jimenez, a supervisor at Cocoon House, is an Emerging Leader. (Olivia Vanni / The Herald)
Eric Jimenez: Team player and advocate for youth

As an advocate for the Latino community, sharing and preserving its traditions is central to Jimenez’ identity.

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.