Not Your Father’s Ginger Ale hitting shelves in time for Thanksgiving

Small Town Brewery, which made a name for itself with its wildly successful Not Your Father’s Hard Root Beer, recently announced the launch of Not Your Father’s Ginger Ale, a gruit-inspired botanical beer brewed with ginger.

Not Your Father’s Ginger Ale is expected to hit store shelves in 40 states, including Washington, this week.

“The Ginger Ale was a logical next step for us,” said Tim Kovac, founder and Master Brewer at Small Town. “Alcoholic ginger beer — just like alcoholic root beer — was known as ‘small beer’ and enjoyed great popularity in colonial America.”

Not Your Father’s Ginger Ale is Small Town’s second nationally distributed product after the roll-out of Not Your Father’s Root Beer last spring. Sales of Not Your Father’s Root Beer have exceeded expectations, with it becoming the No. 1 craft ale in the United States.

Just like Not Your Father’s Root Beer, Not Your Father’s Ginger Ale is inspired by the gruit brewing tradition. Gruit is German for “herbs” and is an ancient way of bittering and flavoring beer using roots, spices, flowers, and berries.

The idea for Not Your Father’s Ginger Ale came from Kovac’s memories of his grandfather, who brewed ginger beer when Kovac was a boy. To appreciate the authentic flavor and high-quality ingredients used, Kovac recommends drinking the ale chilled and over ice. Not Your Father’s Ginger Ale is also ideal for mixing classic ginger-flavored cocktails like the Moscow Mule or the Dark and Stormy.

Not Your Father’s Ginger Ale will be available in both six-pack bottles and cans and will retail for around $10.99.

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