MILWAUKEE — They’re jazzed over at Hal Leonard Corp.
The firm already is the self-described biggest print music publisher in the world — $170 million in annual sales, 550 employees worldwide, and a Milwaukee headquarters team that includes 45 crack musician-editors who analyze and get the feel for original works, then distill their essence for players of varying skill levels.
Now, the company finds itself with the sheet-music equivalent of a two-sided smash:
It holds the print and digital publishing rights to both the chart-topping “25” album by Adele and the soundtrack for box-office blockbuster “Star Wars: The Force Awakens.”
It’s not just that they figure to be big sellers, though they do. Embedded in those expectations is the type of music involved.
“Both are big game changers in terms of how they affect our world of people who play music,” said Hal Leonard President Larry Morton, himself a lifelong musician and holder of undergraduate (Eastern Illinois University) and graduate (University of North Texas) degrees in music theory.
“It’s one thing to listen to it and love it. It’s another thing when you listen to something and say, ‘I want to play this, I really want to play this.’”
Not every hit translates well to sheet music. Some pop and rap songs can be hugely popular and fun to listen to, Morton said, but not inspire you to sit down at the piano or pick up your guitar.
Adele does. The music of the soulful British singer and songwriter “really lays down beautifully for piano and voice,” Morton said.
The likely result: Even more sales for Hal Leonard’s “25” publications than the quarter-million it has sold from Adele’s last album, “21.”
“The Force Awakens,” meanwhile, promises to become a staple in high-school auditoriums everywhere.
“In the school music side of our business, it’ll be No. 1 in 2016 by a long shot,” Morton said.
“They inspire people to play,” Morton said of Adele and the “Star Wars” music. “Which means we sell more of our other publications.”
There’s a lot to sell. The company has more than 200,000 publications and products, and holds rights to everyone from AC/DC and the Beatles to Yanni and ZZ Top.
Hal Leonard has begun releasing sheet music for both the new Adele album and “The Force Awakens,” with plans over the next few months to put out 25 different Adele publications and 42 for “The Force Awakens.”
The “Star Wars” score will emerge in arrangements for everything from professional orchestras to school bands. Adele will be presented not just for piano but for guitar, vocal and even for the resurgent ukulele.
“For the last four, five years we’re just selling tons of ukulele everything,” Morton said. “We did Metallica for ukulele. It’s crazy. Ukulele has become its own kind of universe.”
Talk to us
> Give us your news tips.
> Send us a letter to the editor.
> More Herald contact information.
