What O.J.’s lawyers and Trump understand about the media

Watching FX’s “The People v. O.J. Simpson: American Crime Story” brings me back to the one day I spent in 1995 at Simpson’s murder trial. I play that day over and over in my head.

The prosecution had spent an inordinate amount of time asking the coroner about an indentation in Nicole Simpson’s back caused, if I recall correctly, from the hook in her bra strap. I thought prosecutors were wrong to burn hours on minutiae instead of presenting a simple but devastating three-week case. No, reporters who had followed the trial from the start assured me, prosecutors had to establish the indentation’s cause rather than hand an opening to Simpson’s legal “Dream Team.”

I should have realized that the trial’s press corps had gotten sucked in to the public relations spin; in heeding them, I was, too. The Dream Team had done such a fine job wooing the media that prosecutors started playing to the cameras, not the jury. Distorted by media saturation, I believe the “Trial of the Century” ended with O.J. Simpson’s getting away with killing his ex-wife and waiter Ronald Goldman.

How fitting that the miniseries, based on Jeffrey Toobin’s book “The Run of His Life: The People v. O.J. Simpson,” is airing as 2016 GOP presidential primary front-runner Donald Trump is looking for new ways to play the victim and dominate the news cycle.

The Dream Team convinced jurors that Los Angeles police had it out for Simpson because he was black, when to the contrary, Toobin notes, cops had been too easy on Simpson when he beat his wife because Simpson was a celebrity. In like fashion, the billionaire Trump has supporters thinking that he is an outsider when, to the contrary, he is an insider and that he is an underdog when he is a rich bully.

The Trump Show’s latest plot twist started when left-leaning activists fell under the mistaken impression that they have the right to suppress Trump’s free speech rights. Wrong. They have a right to protest outside a Trump rally, but if they try to interrupt the candidate inside a campaign event, Team Trump has the right to evict them. Things went south last week when a 78-year-old fanatic punched a protester as he was escorted outside. It is fair to assign some of the blame to Trump, as The Donald at a recent rally harked back to the good old days when pesky protesters would be carried out in stretchers. He also said he would pay the legal bills of supporters who punch protesters.

Trump’s true believers see a system stacked against them, even though, according to media watchdog Andrew Tindall, Trump garnered 32 percent of the three major networks’ nightly news coverage of the presidential campaign in 2015 — more than 2.5 times the time for the second-most covered candidate, Hillary Clinton. Sen. Marco Rubio should be so aggrieved.

Saturation media coverage distorts reality. Toobin writes that 95 million Americans watched some of the Bronco chase that followed Simpson’s failure to turn himself in to authorities; it exceeded the number who watched the Super Bowl that year by 5 million. Usually when a suspect tries to run from police, the act itself is considered a sign of guilt. Yet during the Bronco chase, Angelenos cheered. Likewise, when Trump bashes the media, fans applaud. They hate the media, but they love Trump because he is on TV.

Email Debra J. Saunders at dsaunders@sfchronicle.com.

Talk to us

> Give us your news tips.

> Send us a letter to the editor.

> More Herald contact information.

More in Opinion

RGB version
Editorial cartoons for Friday, April 19

A sketchy look at the news of the day.… Continue reading

Snow dusts the treeline near Heather Lake Trailhead in the area of a disputed logging project on Tuesday, April 11, 2023, outside Verlot, Washington. (Ryan Berry / The Herald)
Editorial: Move ahead with state forests’ carbon credit sales

A judge clears a state program to set aside forestland and sell carbon credits for climate efforts.

Students make their way through a portion of a secure gate a fence at the front of Lakewood Elementary School on Tuesday, March 19, 2024 in Marysville, Washington. Fencing the entire campus is something that would hopefully be upgraded with fund from the levy. (Olivia Vanni / The Herald)
Editorial: Levies in two north county districts deserve support

Lakewood School District is seeking approval of two levies. Fire District 21 seeks a levy increase.

Schwab: Honestly, the lies are coming in thick and sticky

The week in fakery comes with the disturbing news that many say they believe the Trumpian lies.

If grizzlies return, should those areas be off-limits?

We’ve all seen the YouTube videos of how the Yellowstone man-beast encounters… Continue reading

Efforts to confront homelessness encouraging

Thanks to The Herald for its efforts to battle homelessness, along with… Continue reading

Comment: Nostalgia ain’t what it used to be, nor was the past

Nostalgia often puts too rosy a tint on the past. But it can be used to see the present more clearly.

A new apple variety, WA 64, has been developed by WSU's College of Agricultural, Human and Natural Resource Sciences. The college is taking suggestions on what to name the variety. (WSU)
Editorial: Apple-naming contest fun celebration of state icon

A new variety developed at WSU needs a name. But take a pass on suggesting Crispy McPinkface.

Liz Skinner, right, and Emma Titterness, both from Domestic Violence Services of Snohomish County, speak with a man near the Silver Lake Safeway while conducting a point-in-time count Tuesday, Jan. 23, 2024, in Everett, Washington. The man, who had slept at that location the previous night, was provided some food and a warming kit after participating in the PIT survey. (Ryan Berry / The Herald)
Editorial: Among obstacles, hope to curb homelessness

Panelists from service providers and local officials discussed homelessness’ interwoven challenges.

FILE - In this photo taken Oct. 2, 2018, semi-automatic rifles fill a wall at a gun shop in Lynnwood, Wash. Gov. Jay Inslee is joining state Attorney General Bob Ferguson to propose limits to magazine capacity and a ban on the sale of assault weapons. (AP Photo/Elaine Thompson, File)
Editorial: ‘History, tradition’ poor test for gun safety laws

Judge’s ruling against the state’s law on large-capacity gun clips is based on a problematic decision.

This combination of photos taken on Capitol Hill in Washington shows Rep. Cathy McMorris Rodgers, R-Wash., on March 23, 2023, left, and Sen. Maria Cantwell, D-Wash., on Nov. 3, 2021. The two lawmakers from opposing parties are floating a new plan to protect the privacy of Americans' personal data. The draft legislation was announced Sunday, April 7, 2024, and would make privacy a consumer right and set new rules for companies that collect and transfer personal data. (AP Photo)
Editorial: Adopt federal rules on data privacy and rights

A bipartisan plan from Sen. Cantwell and Rep. McMorris Rodgers offers consumer protection online.

State needs to assure better rail service for Amtrak Cascades

The Puget Sound region’s population is expected to grow by 4 million… Continue reading

Support local journalism

If you value local news, make a gift now to support the trusted journalism you get in The Daily Herald. Donations processed in this system are not tax deductible.