Amazon introduces Twitter service

NEW YORK — Amazon wants to make shopping online as easy as a tweet.

The online retailer is introducing a service that lets Twitter users add Amazon.com products to their carts without leaving the social media site.

The service comes as Amazon seeks to make social media a bigger source for sales. Twitter also has been seeking new revenue streams beyond advertising services like promoted tweets.

Under the program, users must link their Amazon.com account with their Twitter account. Then they need to add the hashtag (hash)AmazonCart when replying to a tweet that has an Amazon product link. The product will then be automatically added to their shopping cart.

Twitter users will get a reply tweet from (at)MyAmazon as well as an email from Amazon when the item is successfully added to their cart.

The service is for U.S. customers only, although U.K. users have a similar service with the hashtag (hash)AmazonBasket.

“This is an example of the constant innovation both Amazon and Twitter are using to push social shopping forward, but I don’t think it’s going to be a huge needle mover for either company,” said CRT Capital analyst Neil Doshi. “More and more people are showing items they’ve bought on Twitter, so it might be a way for followers to buy something more quickly.”

Shares in Seattle-based Amazon.com Inc. rose $1.63 to $309.64 in afternoon trading. Shares in Twitter Inc., which is based in San Francisco, rose 9 cents to $39.11.

More in Herald Business Journal

Happy accident leads Edmonds couple to make Hunniwater drink

The latest line of energy drinks by Karin and Eric… Continue reading

Single payer is no panacea for our costly health care system

We must address the cost of health care before designing an insurance system.

Voters are on the sidelines as the port fills a vacant seat

Troy McClelland resigned from the Port of Everett commission too late for an election before 2019.

Career Fair planned next week at Tulalip Resort Casino

The Snohomish County Career Fair is planned from 10 a.m. to 2… Continue reading

American Farmland Trust president to speak in Mount Vernon

American Farmland Trust President John Piotti plans to give a talk about… Continue reading

In new setback, Uber to lose license to work in London

The company, beset by litany of scandals, was told it was not “fit and proper” to keep operating there.

Not home? Walmart wants to walk in and stock your fridge

The retailer is trying out the service with tech-savvy shoppers who have internet-connected locks.

Trade panel: Cheap imports hurt US solar industry

The ruling raises the possibility of tariffs that could double the price of solar panels.

Agent joins Re/Max in Smokey Point

Dennis Roland joined the Re/Max Elite Smokey Point office. The Navy veteran… Continue reading

Most Read