April Fools: YouTube shut down, Google adds smells

Associated Press

NEW YORK — Twitter did away with vowels, Google unveiled a button to add smells and the cast of the 1990s sitcom “Wings” launched a Kickstarter campaign.

The digital world celebrated April Fools’ Day with the rollout of mock innovations and parody makeovers. Many of the top online destinations spent Monday mocking themselves and, in Google’s case, playfully trying to lure users into pressing their noses against their computer screens.

Google, having already debuted its wearable Google Glass, on Monday showcased Google Nose to add scents to it search results. It urged visitors to lean in close and take a deep whiff for search results such as “unattended litter box.”

“In the fast-paced world that we live in, we don’t always have time to stop and smell the roses,” product manager Jon Wooly said in a video. “Now with Google Nose Beta, the roses are just a click away.”

YouTube, despite 72 hours of video uploaded every minute, said it was shutting down. The Google Inc.-owned video site joked that its eight-year rise was merely a lengthy talent search. At the end of the day, nominees were to no longer be accepted so judges could, for the next 10 years, sift through the billions of videos and declare a winner.

Google has always been one of the most enthusiastic April Fools’ Day observers, and on Monday it trotted out an extensive lineup of satire. It also added a “treasure map mode” to Google Maps, complete with “underwater street view,” and trumpeted Gmail Blue, in which the revolutionary upgrade is the simple addition of the color blue.

The comedy site Funny or Die parodied the recent Kickstarter campaign for a “Veronica Mars” movie with a number of crowd-funding campaigns for other 1990s shows, including “Wings” and “Family Matters.” The mock campaigns included videos with original cast members trapped by nostalgia.

“You’ve been asking for it for years,” “Wings” star Crystal Bernard says in a video asking for $87 million. “Think of it like a $1,000 ticket to the film. Or $20,000!”

Instead of linking to a way to donate money, the mock campaigns led users to charities including the Make-a-Wish Foundation: “Please channel that giving energy into one of these very real, very worthy charities,” read the site, slyly suggesting a more deserving cause for donation than Kickstarter projects.

Twitter, not content with the brevity of 140 characters, said it was “annncng” Twttr, a service that would limit messages to just consonants. In an apparent dig at the splitting in half of Netflix memberships between DVD and streaming, Twitter said users would now have to pay $5 a month for the premium use of vowels.

Netflix, meanwhile, boasted joke genre categories such as “Reality TV about people with no concept of reality.”

Hulu offered a new slate of programming for its video site, presenting fictional series as if real, completed shows. “30 Rock” fans were baited with the promise of an actual “The Rural Juror” (a fake film frequently alluded to on “30 Rock” starring Jane Krakowski’s character), and “Arrested Development” watchers were tempted by finally getting to see an episode of “Mock Trial with J. Reinhold.”

More in Herald Business Journal

More than 60 Boeing 737s per month: Can suppliers keep up?

There was lots of talk this week about the prudence and pressures of soaring production rates.

Developer proposes an 18-story building in Lynnwood

It would be the second-tallest in the county and include apartments with retail space.

Snohomish County business licenses

PLEASE NOTE: Business license information is obtained monthly from the Washington Secretary… Continue reading

JC Penney to close store at the Cascade Mall in Burlington

Eight store closures will result in about 480 job cuts, according to CNBC.

Budget: Lockheed gets almost as much as State Department

Boeing is in second place with annual sales of $26.5 billion in 2016.

New Everett mayor speaks out about business in city, region

Q&A: Cassie Franklin on what can be done to get Boeing to build the 797 here and attract new industries.

Aerospace analyst explains how he’ll help state’s Boeing bid

Richard Aboulafia will deliver a report on Washington’s strengths and weaknesses in landing the 797.

Air passenger traffic growing faster than airplane capacity

“Our customers are in a good place,” a Boeing marketing executive says of the airlines.

Four alternatives for when your company 401(k) doesn’t cut it

What makes for a lousy 401(k) is somewhat in the eye of the beholder.

Most Read