Budweiser to introduce higher-octane version in 2013

In 2013, U.S. drinkers will be able to taste a new take on their iconic Budweiser. Black Crown, a stronger version of the American classic, is just one example of the brewer’s focus on faster, more dynamic innovation.

The drink, which Anheuser-Busch InBev says has a more distinct flavor and taste than regular Budweiser, was selected for production from 12 experimental varieties submitted by head beermakers at each of the brand’s U.S. breweries. With an alcohol content of 6 percent, Black Crown will pack more of a punch than the standard brew’s 5 percent and is scheduled to go on sale in the United States early in the new year.

Attention-grabbing drinks are becoming more important for global brewers such as AB InBev as they seek growth in the face of competition from craft beers, wine and spirits. Changing the attitude of consumers toward established brands and keeping them interested is proving crucial.

“Black Crown’s bringing Bud to a more sophisticated crowd and occasion,” AB InBev Chief Marketing Officer Miguel Patricio said. While the main purpose of innovation is to boost sales, it is also about creating “better brand health,” said the 46-year-old executive, who started in the position in July.

Bloomberg News

More in Herald Business Journal

Aerospace workers adjust to changing industry

The number of Boeing workers dropped almost 10 percent since last year.

Tom Hoban
Are millennials warming up to life in suburbia?

They dominate the apartment market and their wants need to be accounted for, says columnist Tom Hoban.

Camano artist mixes flask, paintings for successful cocktail

Art flasks prove popular as bachelorette gifts, birthday presents and wedding favors.

Fluke’s T6 Electrical Testers receives Innovation Awards honor

Fluke’s T6 Electrical Testers have received top honors in the Tools and… Continue reading

Everett volunteer named ‘community champion’ by Molina Healthcare

Everett’s Jorge Galindo was one of seven people across the state to… Continue reading

Cascade Valley Health to hold Festival of Trees in Arlington

Cascade Valley Health Foundation will be holding their fifth annual Festival of… Continue reading

7-Eleven program helped add 500 trees, shrubs to Everett park

Last month, 7-Eleven helped plant more than 500 trees and shrubs at… Continue reading

Pentagon inspector general praises secret $80 billion bomber

US Government Accountability Office in 2016 rejected a protest filed by Boeing-Lockheed Martin.

Everett’s Sentry Credit celebrates a quarter century in business

Sentry Credit Inc. in Everett is celebrating its 25th year in business.… Continue reading

Most Read