CNN acquires customized e-magazine service

CNN has acquired Zite, an iPad service that learns about readers’ tastes and customizes a digital magazine with stories from hundreds of different websites.

CNN, a cable news channel owned by Time Warner Inc., has no plans to change Zite’s format, said K.C. Estenson of CNN’s digital division.

“This is a product that people love,” Estenson said. “It just needs to be in the hands of more people.”

Zite delivers different editions to different readers based on their interests. After downloading Zite’s free iPad application, readers can specify topics they want to read about, such as stories about the Seattle Seahawks or Lady Gaga. The magazine learns more about readers over time, based on the stories they click on.

The same technology may be used to help CNN customize its news on the iPad and other mobile devices, Estenson said.

Associated Press

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