Good news, scissor fans. Coupon clipping is back in style.
But we’re not just talking about the kind of coupons that fall out of your newspaper every Sunday morning — the ones that are slick and shiny and fit nicely in your wallet.
You’re just as likely to come across a coupon on your iPhone, via Twitter or on a favorite store’s Web site.
The coupon craze seems to have found a way into shoppers’ hearts this year. Michelle writes that a holiday shopping survey conducted by consulting firm Deloitte revealed that 44 percent of respondents plan to use a coupon from an online source.
And about 40 percent of shoppers who participated in a National Retail Federation survey earlier this year said coupons would influence where they shop.
Know a small business you think we should write about? Contact Herald writer Amy Rolph at email@example.com.