Drive a Hyundai and survive the coming zombie apocalypse

Outfitted with front bumper chainsaws, barbed wire window cages, flame throwers, a baseball bat and tail lights housed in chain-link fencing, the Hyundai Veloster Turbo parked on the carpet at last week’s Comic-Con in San Diego is anything but street legal.

It’s an over-the-top Zombie Survival Machine of epic proportions.

“This car is never meant to be driven, and it never will be, so we can have some fun with it,” said David Matathia, director of marketing communications for Hyundai Motor America, which provided the hatchback now known as the Walking Dead Hyundai Zombie Survival Machine.

Designed, in theory at least, to help a small band of surviving humans navigate a post-apocalyptic world run by flesh-eating zombies, the car is a collaboration between Hyundai; Skybound, creator of “The Walking Dead” comic book series turned AMC show; the comic and gaming publisher Future US; and Galpin Auto Sports in Van Nuys, Calif., which up fit the Veloster with a rooftop turret and a hood lashed with sand bags and other accessories that could never be sourced through a real-life dealership.

The Veloster is the second Zombie Survival Machine from Hyundai. Last year, the South Korean auto maker contributed an Elantra Coupe for a similar survivalist makeover with gunmetal gray paint, a spiked plow, armored windows — even an owner’s manual that explained exactly how to use the car in case of a zombie takeover.

The car generated more than 500 million impressions and, during the weeks surrounding last year’s Comic-Con, helped lift consumer opinion about the brand, Matathia said.

Hyundai will build a third Zombie Survival Machine for the New York Comic Con in October, based on the Walking Dead Chop Shop app it debuted this week.

The app lets users choose among 1,900 parts, weapons, paints and decals to customize and build their own Zombie Survival Machines from a Hyundai Veloster, Santa Fe or Elantra and post them to an online gallery.

Spiked or bladed, the most-liked virtual creation will be built and debut in New York.

More in Herald Business Journal

Best foot forward: Ferndale company to make custom shoes easy

Long specializing in insoles, Superfeet is putting 3-D machines in stores to make customized shoes.

Vegas, LA, Phoenix, and more destinations from Paine Field

Alaska Airlines will fly to eight West Coast cities out of Everett starting this fall.

Port of Everett CEO Les Reardanz has been called up and will be spending much of the year away from his office. He is going to Afghanistan. (Dan Bates / The Herald)
Port of Everett CEO reporting for duty — in Afghanistan

Les Reardanz has been called to active duty with the Navy for an eight-month deployment.

Early boarding pass: Everett’s rising passenger terminal

Here’s what to expect when two airlines begin passenger service at Paine Field later this year.

Closing of 63 Sam’s Club stores impacts small business

The retailer has historically prided itself on the services it has provided small business members.

Ford goes ‘all in’ on electric cars with $11 billion investment

That’s up from the $4.5 billion that Ford said in late 2015 it would invest through the end of the decade.

New pickups from Ram, Chevy heat up big-truck competition

Big pickup truck sales are important to automakers, which make huge profits on them.

Intel underfoot: Floor sensors rise as retail data source

The sensors can also be used in office buildings to reduce energy costs and nursing homes for falls.

Most Read