Fed approval for powdered alcohol issued in error

  • By Candice Choi Associated Press NEW YORK— Don’t expect powdered alcohol to hit store shelves anytime soon.
  • Monday, April 21, 2014 3:22pm
  • Herald Business Journal

A product called “Palcohol” gained widespread media attention in recent days after it was reported that the Alcohol and Tobacco Tax and Trade Bureau approved the powered alcohol, including vodka and rum varieties. But a representative for the federal agency said in an email to The Associated Press late Monday that the approvals were issued in error.

Subsequent questions emailed to Tom Hogue, a representative of the agency, were not immediately answered. But in an email message, Palcohol’s parent company Lipsmark said it will resubmit the labels for approval.

“We don’t have an expected approval date as label approval can vary widely,” the message said.

Multiple varieties of Palcohol received “label approval” on April 8, according to the website for the Alcohol and Tobacco Tax and Trade Bureau. Palcohol said in an email at around 5 p.m. eastern time that the approvals were surrendered “a few hours ago.”

Earlier in the day, the company had said in an email that its founder Mark Phillips was traveling and unavailable for an interview. It said it wasn’t releasing any information on distribution or pricing, and the company’s website provided no details on how it makes powdered alcohol.

On its website, Palcohol says it plans to offer six varieties of powdered alcohol, including vodka, rum and four cocktails — Cosmopolitan, Mojito, Powderita and Lemon Drop. The site says that a package weighs about an ounce and can fit into any pocket. It warns people that the powder should not be snorted.

According to the site, Phillips came up with the idea because he is an “active guy” and wanted a way to enjoy an adult beverage after long hours hiking, biking or camping without having to carry around heavy bottles.

More in Herald Business Journal

Sign of the future: Snohomish business aims to reshape industry

Manifest Signs owner thinks that smart signs is an unexplored and untapped part of his industry.

Snohomish County’s campaign to land the 797 takes off

Executive Dave Somers announced the formation of a task force to urge Boeing to build the plane here.

A decade after the recession, pain and fear linger

No matter how good things are now, it’s impossible to forget how the collapse affected people.

Panel: Motorcycle industry in deep trouble and needs help

They have failed to increase sales by making new riders out of women, minorities and millennials.

Costco rises as results display big-box retailer’s resiliency

Their model has worked in the face of heightened competition from online, brick-and-mortar peers.

For modern women, 98-year-old rejection letters still sting

In a stark new video, female Boeing engineers break the silence about past inopportunity.

Tax reform needs the public’s input on spending priorities

The GOP tax plan is a good idea, but the next step should give us a voice on how taxes are spent.

Commentary: GM, Boeing fight a war of words over Mars

Boeing is strongly signaling how crucial deep-space exploration is to its future.

Under cloud of ethics probes, Airbus CEO Enders to step down

He leaves in 2019 after 14 years. Meanwhile, aircraft division CEO Fabrice Bregier leaves in February.