Levi Strauss Co.’s Virtual Stylist, which texts back and forth with online customers to offer recommendations based on their preferences. (Levi Strauss & Co.)

Levi Strauss Co.’s Virtual Stylist, which texts back and forth with online customers to offer recommendations based on their preferences. (Levi Strauss & Co.)

Fit or miss? Retailers offer new tools to help shoppers

Stores want to reduce the rate of online returns, which can be up to 40 percent.

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