Folgers remains No. 1 cup of joe in U.S.

A coffee connoisseur may look for balanced flavors, acidity and proper brewing technique in their cup of joe, but America’s palate prefers a more simpler brew: Folgers.

J.M. Smucker Co., the maker of Smucker’s jam and Folgers coffee, reported this week that volume of its U.S. retail coffee, which includes Folgers, increased 4 percent in the three-month quarter that ended July 31.

The company said its U.S. retail coffee segment profit increased 16 percent to $19.6 million in the first fiscal quarter of 2014 compared to the same period a year earlier.

Folgers, much to the chagrin of coffee snobs, is still the leading brand sold on the U.S. market, according to Bloomberg Businessweek. Folgers had an average market share of 15.6 percent in the U.S. from May to July.

Starbucks, by comparison, had a 3.3 percent market share.

According to a 2013 ranking of brands by Harris Poll EquiTrends, Folgers is the No.1 ranked coffee brand. That’s ahead of Seattle’s Best and Dunkin’ Donuts coffee — another Smucker-owned brand.

Folgers coffee dates back to 1850, when it was first made in San Francisco. The Proctor &Gamble Co., which acquired the brand in 1963, sold the label to J.M. Smucker in 2008.

More in Herald Business Journal

Snohomish inventor makes changing beds magical

He hopes to make his big push in the hotel industry, where injuries to housekeepers are increasing.

Boeing planes designed for Alaska to make final flights

The special Boeing 737-400s carry cargo in the middle of the plane and 72 passengers in the rear.

Boeing creates a Renton office to oversee its new airplane

Experts expect the company to make a formal 797 launch decision no later than next year.

Equifax dumps its CEO after the damaging data breach

Many applauded Equifax’s handling of the problem, but management was under fire for lax security.

Job fair planned for Tulalip community members

Tulalip Tribes Employment is holding an employment clinic from 9 to 11:30… Continue reading

New memory care community opens in Mukilteo

Health care insurance is the next topic on KSER’s monthly personal finance… Continue reading

Marysville Tulalip chamber plans to host candidates forum

The next Greater Marysville Tulalip Chamber of Commerce Business Before Hours event… Continue reading

Adidas exec, 4 coaches charged in college bribery scheme

Prosecutors said at least 3 recruits were promised up to $150K to attend schools Adidas sponsored.

New US sanctions hit 8 North Korean banks, 26 bank workers

The sanctions are part of an effort to use economic pressure and diplomacy to end the nuclear crisis.

Most Read