Hasbro asks Facebook fans for their Monopoly rules

PAWTUCKET, R.I. — Hasbro knows that Monopoly fans play with their own rules, from negotiating to co-own properties to collecting a pile of cash if you land on ‘Free Parking.’

So it is letting Facebook fans dictate the ‘house rules’ in future editions of the game. It’s the latest stunt from Hasbro to breathe new life into the 79-year-old game. Last year Hasbro added a cat token and retired the iron. The Pawtucket, R.I., company has also issued games with an electronic bank and theme editions ranging from Monopoly Jr. to Monopoly Millionaire.

Starting Tuesday through April 3, Facebook fans can debate 10 ‘house rules’ that are on the site. The top rules will make it into the House Rules Edition that will be available in the fall. They’ll also be in the classic Monopoly’s game guide in 2015, although officially the rules will not change.

The house rules up for debate can be found at facebook.com/monopoly.

Hasbro, which also makes toys like Transformers and Nerf, has been shaking up its games division with more electronic games and new editions of classic games like Monopoly and Scrabble. In its most recent fiscal year, games revenue rose 10 percent to $1.31 billion, while total revenue was nearly flat at $4.08 billion.

Hasbro shares slipped 36 cents on Tuesday to close at $54.59.

More in Herald Business Journal

More business, more competition for Everett kidney dialysis center

Nonprofit Puget Sound Kidney Centers sees large for-profit competitors enter state market.

Suitors, beware: In Seattle, Amazon also brought disruption

The company has grown there from a workforce of about 5,000 to more than 40,000 in 33 buildings.

How the Airbus-Bombardier alliance could squeeze Boeing

“It makes Boeing look like they’ve been playing tic tac toe against a chess master,” says an analyst.

Boeing could help launch orbiting space station for the moon

“We should have a lunar base by now. What the hell has been going on?”

City of Marysville adds HR director

The City of Marysville has hired Bill Kolden as its new human… Continue reading

Economic Alliance to host After Hours event at Clothes for Kids

The next Economic Alliance Snohomish County Business After Hours event is from… Continue reading

Speed Networking planned by Lynnwood Chamber

The next Good Morning, Lynnwood Chamber Speed Networking is from 7:30 to… Continue reading

More self-awareness could help build a better medical system

Marcy Shimada of Edmonds Family Medicine writes the second in a series about fixing our health care system.

Scratch-and-sniff brochures aimed to prevent disaster

Puget Sound Energy has distributed more than a million scratch-and-sniff brochures to… Continue reading

Most Read