Lego drops the pink, sells out laboratory set for girls

Chicago Tribune

A LEGO set titled the “Research Institute” and featuring three females in science is already out of stock on the company’s website.

The 165-piece set showcases a paleontologist, astronomer and chemist was created by geoscientist Ellen Kooijman and is recommended for children 10 years or older. It was developed as part of the LEGO Ideas series, products that are based on consumers’ ideas and voted on.

The LEGO set is $19.99 on the company’s website. It expects to be able to ship the next batch of toys to consumers by Aug. 17.

Unlike recent sets targeting girls, such as LEGO’s “Friends” line, the “Research Institute” vignettes are in more traditional Lego colors — not pink and purple.

Once marketed as a gender neutral toy, LEGOs came under fire in January when a letter written to the company by a 7-year-old girl named Charlotte went viral on the Internet. She criticized the company for creating scenarios where boy LEGOs go work, save people and go on adventures while its girl LEGOs sat at home, shopped or went to the beach.

“I want you to make more LEGO girl people and let them go on adventures and have fun ok!?!” the girl wrote.

More in Herald Business Journal

Teddy, an English bulldog, models Zentek Clothing’s heat regulating dog jacket. (Ian Terry / The Herald)
Everett clothing company keeps your dog cool and stylish

Zentek uses space-age fabrics to moderate the temperature of pets and now humans.

Everett engineers learn lessons from Mexico City catastrophe

Structural scientists went to help after the September earthquake there and studied the damage.

Boeing raises dividend 20%, continues stock buyback program

The manufacturer said it has repurchased $9.2 billion worth of its shares this year.

Canada’s fighter jets will have to be good for its economy

The new stipulation could impact Boeing if its trade dispute with Bombardier is still alive.

Providence Hospital in Everett at sunset Monday night. Officials Providence St. Joseph Health Ascension Health reportedly are discussing a merger that would create a chain of hospitals, including Providence Regional Medical Center Everett, plus clinics and medical care centers in 26 states spanning both coasts. (Kevin Clark / The Daily Herald)
Merger would make Providence part of health care behemoth

Providence St. Joseph Health and Ascension Health are said to be talking. Swedish would also be affected.

Hospital companies merge as insurers encroach on their turf

An anticipated deal between Providence St. Joseph Health and Ascension is only the latest.

DaVita to sell off medical groups including The Everett Clinic

Another round of health care consolidation means The Everett Clinic could soon get new ownership.

Engine trouble hits Air New Zealand’s 787 Dreamliners

A Rolls-Royce engine was shut down and was afterward found to be seriously damaged.

Ex-Facebook VP: Social media is destroying society

“In the back, deep, deep recesses of our minds, we kind of knew something bad could happen.”

Most Read