Microsoft losing Mollenkopf shows challenge of CEO hunt

Bloomberg News

SEATTLE — Microsoft co-founder Bill Gates told shareholders last month the software maker’s chief executive officer is a “complex role to fill.” As the board seeks a final candidate, it’s finding out just how right he is.

Steve Mollenkopf, Qualcomm’s No. 2 executive, was named CEO Dec. 12, taking the 44-year-old out of the running to replace Steve Ballmer at Microsoft. While Ford CEO Alan Mulally is considered a candidate, his star faded amid concerns about his age, 68, and lack of technology experience, people with knowledge of the search have said. EBay Inc. CEO John Donahoe and former VMware Inc. CEO Paul Maritz declined to be considered, people with knowledge of the matter have said.

The challenge of finding a new CEO compounds the obstacles facing the world’s largest software maker as the company undergoes its biggest transition in decades. Microsoft is seeking to transform itself into a provider of devices and services amid declining personal-computer sales. The board is seeking an executive with enough experience to run a large public company and plenty of energy to oversee an overhaul, the people said.

“Going outside for a CEO is always riskier and always more costly,” said Joseph McCool, president of search-committee advisory firm McCool Group in Amherst, N.H. “For Microsoft, which has only had two CEOs, naming a new leader is one of the most critical decisions in its history. It has serious long-term implications because so much is hanging in the balance: the brand, the workforce, the customer base and investors.”

Another issue that could complicate the search for a new CEO is salary. If CEO pay at other companies is any guide, Microsoft will probably have to offer significantly more than the $1.26 million in compensation that Ballmer received for the fiscal year that ended in June.

Ballmer, who holds 4 percent of Microsoft’s outstanding shares, has been paid less than many of his top lieutenants and CEOs at peer companies. Mollenkopf received compensation of $14.2 million last year, according to data compiled by Bloomberg, while Mulally earned about $21 million.

Companies typically pay a premium of 30 percent to 40 percent whenever they choose a new outside CEO, especially when they’re recruiting another CEO, McCool said. Such compensation often involves extra equity or cash to make up for unvested stock or incentive plans they’re leaving behind, he said.

The board is also considering at least one external candidate who hasn’t been named publicly, two people familiar with the process have said.

Frank Shaw, a spokesman for Redmond, Washington-based Microsoft, declined to comment or make executives or directors available for comment. Ford Director Edsel Ford II said on Dec. 5 that Mulally was staying put through 2014.

“No change,” Mulally told reporters last week, in response to questions about his plans to remain Ford’s CEO. “I love serving Ford.”

“It’s a handful of people that can really do the job,” said Colin Gillis, an analyst at BGC Partners LP in New York. “You need a CEO of a $50 billion market cap company who wants to move to a $200 billion company and who wants to take on the challenge of turning Microsoft around.”

A spate of departures of senior executives at Microsoft over the last decade means many of Ballmer’s top lieutenants have only served at that level for a handful of years.

Satya Nadella, Microsoft’s head of cloud services, is a leading contender, people with knowledge of the search said in November. Even so, he has only run a business unit since 2011.

Business development and evangelism chief Tony Bates and former Nokia Oyj CEO Stephen Elop remain in the mix, although they’re considered less likely to be offered the job, the people said last month.

Susan Sheehan, a spokeswoman for Nokia, declined to comment.

Microsoft with multiple businesses, many management layers and a complex organizational structure, has also been a difficult company for outside executives to fit into, said BGC’s Gillis. At the same time, it’s precisely because of such a culture that some investors want to see an outsider come in and shake it up, he said.

“This has to be a vexing moment for Microsoft because the qualities they likely want in a new CEO are going to be difficult to find in one person,” said Michael Useem, director of the Center for Leadership and Change Management at Wharton School of the University of Pennsylvania in Philadelphia. “They’re going to want someone who has managed a big company before and has a proven record for doing a turnaround.”

An outsider still needs to fit in even if the culture needs changing, said McCool. A new Microsoft CEO would have to create alliances with insiders to make changes.

“To do something transformative, they need someone who will be there for more than three to four years,” Useem said.

Microsoft directors should be mindful of the lesson of J.C. Penney Co., said Steve Miller, the chairman of American International Group Inc. who spent his career helping hobbled companies survive.

“What must terrify them is the example, say, of J.C. Penney,” Miller told Bloomberg Television’s Stephanie Ruhle and Erik Schatzker in an interview.

J.C. Penney hired Johnson from Apple Inc., where he turned the iPad maker’s stores into a lucrative retail empire. At J.C. Penney, Johnson as CEO scaled back discounts and sought to transform the department-store chain, resulting in plummeting sales and Johnson being replaced by former CEO Mike Ullman.

“They decided they needed to change, they brought in Ron Johnson, did a radical shift in their whole strategy, and it was a complete failure,” Miller said.

Miller, a director at Symantec Corp. since the 1990s, was the person who convinced John Thompson to take the CEO job at Symantec. Thompson is now Microsoft’s lead independent director and heading the search for Ballmer’s replacement. Microsoft’s board should do the same and persuade Thompson to become the company’s CEO, Miller said.

Thompson has said publicly that he doesn’t want the job.

“I think the best candidate for that position is John Thompson himself, because of what I saw him do at Symantec,” Miller said.

More in Herald Business Journal

Snohomish County’s campaign to land the 797 takes off

Executive Dave Somers announced the formation of a task force to urge Boeing to build the plane here.

A decade after the recession, pain and fear linger

No matter how good things are now, it’s impossible to forget how the collapse affected people.

Panel: Motorcycle industry in deep trouble and needs help

They have failed to increase sales by making new riders out of women, minorities and millennials.

Costco rises as results display big-box retailer’s resiliency

Their model has worked in the face of heightened competition from online, brick-and-mortar peers.

For modern women, 98-year-old rejection letters still sting

In a stark new video, female Boeing engineers break the silence about past inopportunity.

Tax reform needs the public’s input on spending priorities

The GOP tax plan is a good idea, but the next step should give us a voice on how taxes are spent.

Commentary: GM, Boeing fight a war of words over Mars

Boeing is strongly signaling how crucial deep-space exploration is to its future.

Under cloud of ethics probes, Airbus CEO Enders to step down

He leaves in 2019 after 14 years. Meanwhile, aircraft division CEO Fabrice Bregier leaves in February.

$4.99 sandwich promotion irks some Subway business owners

Management insists that “most franchisees support the promotion.”

Most Read