New Corvette a steal at $52,000

DETROIT — General Motors said Friday that a base model of the 2014 Corvette Stingray will start at just under $52,000.

Considering everything that GM put into the newest Corvette, the $1,400 price increase over the current model seems pretty modest.

The 2014 Corvette goes on sale this summer. The latest version was completely redone, and shares only two parts with the current model, which is nine years old.

The car was the talk of the Detroit auto show in January because of the dramatic changes GM made to it.

The 1,000-person team at GM made the 2014 version lower and sleeker, saving weight by replacing the steel structure with aluminum. The hood is made of lightweight carbon fiber. The interior gets a more modern look with new touch screens.

Under the hood, the car gets a new 450-horsepower, 6.2-liter V-8 engine that can go to four cylinders on the highway to save fuel. A new seven-speed manual transmission is standard. Even the base model can go from zero to 60 mph in under four seconds, a few tenths of a second faster than the current model.

Dealers say customers already are putting down deposits.

“Every day you have someone coming in wanting to know about the new Corvette,” says Bill Perkins, owner of two Chevrolet dealerships in the Detroit suburbs. “You have a lot of enthusiasts out there. You have a lot of people that have purchased Corvettes before. A lot of people come in wanting to know the price, how soon they can get one.”

A $1,400 increase is “not that much of a change when you look at everything that’s happened to the car,” said John Fitzpatrick, marketing manager for Chevrolet performance cars.

The car performs similar to a Porsche 911, yet a comparably equipped 911 would cost $100,000, Fitzpatrick said.

When pricing the Corvette, GM knew it had to avoid giving sticker shock to younger buyers, who should like all the new features. The average Corvette buyer is a male around 50 years old, Fitzpatrick said.

“We want to retain that loyal Corvette customer. We also realize that we do have to attract a younger buyer and do things that make the car aspirational to them.”

The car’s gas mileage will be released later, but GM says it will do better than the current Corvette’s 26 mpg on the highway.

More in Herald Business Journal

How stocks in local banks fared since the recession

Every bank was hit hard during the recession, but most have bounced back in a big way.

Boeing bolsters team for potential 797 with leading engineer

Terry Beezhold has been chief project engineer for the 777X program.

The FCC chairman moves to repeal ‘net neutrality’ rules

His plan would allow internet providers to control broadband speeds and favor their own services.

Tom Hoban
Are millennials warming up to life in suburbia?

They dominate the apartment market and their wants need to be accounted for, says columnist Tom Hoban.

Camano artist mixes flask, paintings for successful cocktail

Art flasks prove popular as bachelorette gifts, birthday presents and wedding favors.

Katie Garrison
New agent joins Re/Max Elite’s office in Snohomish

Re/Max Elite welcomed a new agent to its Snohomish office. Katie Garrison… Continue reading

UW Bothell Pub Talk looks at Greenhouse Gas Mystery

The Greenhouse Gas Mystery is the topic for the next UW Bothell… Continue reading

EvergreenHealth Monroe pharmacy interns travel to Ghana

Earlier this year, University of Washington School of Pharmacy students and EvergreenHealth… Continue reading

Everett Clinic Foundation gives $6,500 to nonprofit Christmas House

The Everett Clinic Foundation recently awarded a $6,500 operating grant to the… Continue reading

Most Read