New Corvette a steal at $52,000

DETROIT — General Motors said Friday that a base model of the 2014 Corvette Stingray will start at just under $52,000.

Considering everything that GM put into the newest Corvette, the $1,400 price increase over the current model seems pretty modest.

The 2014 Corvette goes on sale this summer. The latest version was completely redone, and shares only two parts with the current model, which is nine years old.

The car was the talk of the Detroit auto show in January because of the dramatic changes GM made to it.

The 1,000-person team at GM made the 2014 version lower and sleeker, saving weight by replacing the steel structure with aluminum. The hood is made of lightweight carbon fiber. The interior gets a more modern look with new touch screens.

Under the hood, the car gets a new 450-horsepower, 6.2-liter V-8 engine that can go to four cylinders on the highway to save fuel. A new seven-speed manual transmission is standard. Even the base model can go from zero to 60 mph in under four seconds, a few tenths of a second faster than the current model.

Dealers say customers already are putting down deposits.

“Every day you have someone coming in wanting to know about the new Corvette,” says Bill Perkins, owner of two Chevrolet dealerships in the Detroit suburbs. “You have a lot of enthusiasts out there. You have a lot of people that have purchased Corvettes before. A lot of people come in wanting to know the price, how soon they can get one.”

A $1,400 increase is “not that much of a change when you look at everything that’s happened to the car,” said John Fitzpatrick, marketing manager for Chevrolet performance cars.

The car performs similar to a Porsche 911, yet a comparably equipped 911 would cost $100,000, Fitzpatrick said.

When pricing the Corvette, GM knew it had to avoid giving sticker shock to younger buyers, who should like all the new features. The average Corvette buyer is a male around 50 years old, Fitzpatrick said.

“We want to retain that loyal Corvette customer. We also realize that we do have to attract a younger buyer and do things that make the car aspirational to them.”

The car’s gas mileage will be released later, but GM says it will do better than the current Corvette’s 26 mpg on the highway.

More in Herald Business Journal

The FCC chairman moves to repeal ‘net neutrality’ rules

His plan would allow internet providers to control broadband speeds and favor their own services.

Boeing bolsters team for potential 797 with leading engineer

Terry Beezhold has been chief project engineer for the 777X program.

Tom Hoban
Are millennials warming up to life in suburbia?

They dominate the apartment market and their wants need to be accounted for, says columnist Tom Hoban.

Camano artist mixes flask, paintings for successful cocktail

Art flasks prove popular as bachelorette gifts, birthday presents and wedding favors.

Uber reveals cover-up of hack affecting 57M riders, drivers

Uber acknowledges paying the hackers $100,000 to destroy the stolen information a year ago.

Fluke’s T6 Electrical Testers receives Innovation Awards honor

Fluke’s T6 Electrical Testers have received top honors in the Tools and… Continue reading

Everett volunteer named ‘community champion’ by Molina Healthcare

Everett’s Jorge Galindo was one of seven people across the state to… Continue reading

Big Tobacco’s anti-smoking ads begin after decade of delay

Experts say the campaign will not reach people when they are young and most likely to start smoking.

Cascade Valley Health to hold Festival of Trees in Arlington

Cascade Valley Health Foundation will be holding their fifth annual Festival of… Continue reading

Most Read