Sony to sell ‘4K’ HDTVs

NEW YORK — High-definition TVs roughly quadrupled the resolution of the sets that came before them. Now, the industry is poised to do it again.

By December, U.S. stores will sell a TV set with four times the resolution of today’s best HDTVs, Sony Corp. said Wednesday. The set will measure 84 inches on the diagonal, making the screen area four times as large as the common 42-inch set.

Executives said Sony will reveal the price of the set next week.

There is, for now, very little video content available that can take advantage of the higher resolution. With some work and know-how, a computer connected to the set can display video in the ultra-HD “4K” resolution. The set will also do its best to “upscale” TV, DVD and Blu-ray movies, so they look better.

Phil Molyneux, chief operating officer of Sony Electronics, said the situation was no different from the launch of the cassette tape, the CD or the DVD.

“We always get this question when we launch beautiful new technology: Where’s the content?” Molyneux told journalists at an event in New York. “Did we bring the content to market? Yes, we did.”

The exact resolution of the set is 3,840 by 2,160 pixels. It’s known as “4K” because it has nearly 4,000 pixels on the horizontal edge. That compares with 1,920 by 1,080 pixels in “1080p” sets. More pixels allow TV makers to make bigger screens without compromising sharpness.

Sony makes digital projectors operating at 4K resolution for movie theaters.

The TV industry has been looking for a technology that will get consumers to upgrade their HDTV sets. Sales are slumping after an initial wave of upgrades from standard-definition sets, and 3-D sets attract only a small number of consumers.

Apple Inc. has slowly been quadrupling the resolution of its devices, starting with the iPhone 4 two years ago. This year, it released iPads and MacBooks with ultra-high-resolution screens.

More in Herald Business Journal

Snohomish County’s campaign to land the 797 takes off

Executive Dave Somers announced the formation of a task force to urge Boeing to build the plane here.

For modern women, 98-year-old rejection letters still sting

In a stark new video, female Boeing engineers break the silence about past inopportunity.

Drone’s ease piercing of NY ‘no-fly’ zone underscores risks

An Army Black Hawk helicopter suffered damage to one of its rotor blades, but was able to land safely.

Disney buying large part of 21st Century Fox in $52.4B deal

Before the buyout, 21st Century Fox will spin off the Fox network, stations and cable channels.

Commentary: GM, Boeing fight a war of words over Mars

Boeing is strongly signaling how crucial deep-space exploration is to its future.

Angel of the Winds pays $3.4M for Everett arena naming rights

The casino replaces Xfinity as the lead sponsor for the publicly owned downtown Everett events center.

Delta orders 100 Airbus A321neo jets valued at $12.7 billion

Boeing had hoped to land the deal, offering comparable 737s.

FCC votes along party lines to end ‘net neutrality’

Republican-controlled FCC junks the principle that said all web traffic must be treated equally.

Rubio to vote against tax bill if child credit isn’t expanded

Sen. Bob Corker announced that he would vote against it due to concerns on the federal deficit.

Most Read