Source: Microsoft to reveal Windows tablet Monday

SEATTLE — Microsoft will announce plans to sell a tablet running the next version of the Windows operating system under its own brand, a major departure from a strategy of partnering with computer makers, according to a person familiar with the plans.

The Redmond-based company may demonstrate the device at an event scheduled in Los Angeles on Monday, said the person, who asked not to be identified because the plans haven’t been made public. The company has said it aims to release the new Windows 8 operating system in time for the holiday season.

Microsoft has been working with personal-computer makers to produce Windows 8 tablets, designed to win back consumers who have shunned Windows machines in favor of Apple’s iPad. The world’s largest software maker may be taking steps to exert more control over the hardware that runs its programs — as Apple does — to mount a more successful challenge.

“If Microsoft wants to control the entire user experience and the entire quality of their products, they have to build their own hardware,” said Michael Cherry, an analyst at Directions on Microsoft, a Kirkland-based market-research firm.

Frank Shaw, a spokesman for Microsoft, declined to comment.

Since the release of IBM Corp.’s first PC in 1981, Microsoft has focused on software for the machines and left design and branding to hardware makers. While the company has in the past decade played a larger role in working with some PC makers on design, it has shied away from developing the machines and selling them under the Microsoft brand.

The shift in strategy has the potential to sour Microsoft’s relationship with some PC partners, many of which have been investing to develop Windows 8 tablets themselves and may not want to compete directly with Microsoft.

The change may also radically alter profitability in the Windows business, which now sells just software with operating margins of more than 60 percent. By comparison, computer maker Dell Inc.’s operating margin for the most recent fiscal year was about 7 percent.

The company’s tablet plans were previously reported by entertainment website The Wrap and the All Things D blog.

More in Herald Business Journal

Tulalips break ground on new Quil Ceda Creek Casino Hotel

A 150-room hotel was added to what is now a $140 million complex expected to open in spring 2019.

For modern women, 98-year-old rejection letters still sting

In a stark new video, female Boeing engineers break the silence about past inopportunity.

Angel of the Winds pays $3.4M for Everett arena naming rights

The casino replaces Xfinity as the lead sponsor for the publicly owned downtown Everett events center.

What can be learned from the optimism of Churchill, Elon Musk

A new movie, “The Dark Years,” depicts Winston Churchill during the perilous… Continue reading

Teddy, an English bulldog, models Zentek Clothing’s heat regulating dog jacket. (Ian Terry / The Herald)
Everett clothing company keeps your dog cool and stylish

Zentek uses space-age fabrics to moderate the temperature of pets and now humans.

Providence Hospital in Everett at sunset Monday night. Officials Providence St. Joseph Health Ascension Health reportedly are discussing a merger that would create a chain of hospitals, including Providence Regional Medical Center Everett, plus clinics and medical care centers in 26 states spanning both coasts. (Kevin Clark / The Daily Herald)
Merger would make Providence part of health care behemoth

Providence St. Joseph Health and Ascension Health are said to be talking. Swedish would also be affected.

Bombardier promotes its C Series airliner as American made

It says more than half its all-new jet is made in US factories with final assembly near Montreal.

Everett engineers learn lessons from Mexico City catastrophe

Structural scientists went to help after the September earthquake there and studied the damage.

Airports want to nearly double passengers’ user fees

Delta says airports will rake in $3.6 billion in passenger facility charge taxes this year.

Most Read