Starbucks hires Sephora exec as marketing head

SEATTLE — Starbucks Corp. said Monday that it has hired Sharon Rothstein, a marketing executive at makeup store chain Sephora, as its new chief marketing officer.

Starbucks has come back strong from its struggles during the recession, expanding in Asia and the U.S. It has also increased U.S. sales with new baked goods and other products such as Evolution juices and Via single-serve coffee packets as well as Verismo single-serve coffee machines.

In the release announcing her hiring, Seattle-based Starbucks cited Rothstein’s work on Sephora’s digital content and global branding. She has been in charge of marketing for Sephora since 2009. When she joins Starbucks on April 15, she will work on the Starbucks brand as well as newer brands such as Seattle’s Best Coffee, Evolution Fresh, La Boulange, Tazo and Teavana.

Annie Young-Scrivner was the company’s last chief marketing officer. Young-Scrivner became head of Starbucks Canada in September as part of a series of changes intended to support the company’s international growth.

Canada is Starbucks’ biggest marketing region after the U.S., but sales in the China and Asia-Pacific region are expected to surpass Canada in the next two years.

More in Herald Business Journal

Aerospace workers adjust to changing industry

The number of Boeing workers dropped almost 10 percent since last year.

Tom Hoban
Are millennials warming up to life in suburbia?

They dominate the apartment market and their wants need to be accounted for, says columnist Tom Hoban.

Camano artist mixes flask, paintings for successful cocktail

Art flasks prove popular as bachelorette gifts, birthday presents and wedding favors.

Fluke’s T6 Electrical Testers receives Innovation Awards honor

Fluke’s T6 Electrical Testers have received top honors in the Tools and… Continue reading

Everett volunteer named ‘community champion’ by Molina Healthcare

Everett’s Jorge Galindo was one of seven people across the state to… Continue reading

Cascade Valley Health to hold Festival of Trees in Arlington

Cascade Valley Health Foundation will be holding their fifth annual Festival of… Continue reading

7-Eleven program helped add 500 trees, shrubs to Everett park

Last month, 7-Eleven helped plant more than 500 trees and shrubs at… Continue reading

Pentagon inspector general praises secret $80 billion bomber

US Government Accountability Office in 2016 rejected a protest filed by Boeing-Lockheed Martin.

Everett’s Sentry Credit celebrates a quarter century in business

Sentry Credit Inc. in Everett is celebrating its 25th year in business.… Continue reading

Most Read