The Boeing 777X’s burgundy branding

AirlineReporter.com has an interesting review of the gradual visual branding changes Boeing has unveiled in recent years, starting with the Dreamliner livery and working through to the choice of burgundy as the official color of the 777X. That color was carefully studied. You would not be off in assuming the goal was to conjure a classy wine.

We would add a couple of observations:

  • In its launch announcement in Dubai, Boeing said the 777X moniker was not the final word on what that model will be called: “Like the 787 Dreamliner which was launched as the 7E7, the 777X will be formally named at a later date.” We wonder if the “X” will get dropped. After all, it’s hard to come up with a better Boeing brand than the simple, clean “777.”
  • And if you’re going to call an airplane, say, the 777-9 instead of 777-9X, why not call another one the 737-8 instead of the 737 MAX 8? (Or is it “Max”? We are not in favor of all-caps when something’s pronounceable and not an acronym.)

Discuss amongst yourselves.

More in Herald Business Journal

Tesla rolls out the design for its 500-mile electric big rig

The truck will have an Autopilot system, which can maintain a set speed and slow down in traffic.

How Airbus’s A380 deal with Emirates evaporated in Dubai

It came down to concern by Emirates that Airbus might shut down the jumbo program.

Trader Joe’s recalls packaged salads over contamination fear

Turkey cranberry salads sold in Idaho, Oregon or Washington are at risk.

Equipment rental and sales business H&E opens Mukilteo shop

Company hopes to capitalize on construction occuring in northwest Washington.

New Chick-fil-A draws dozens of campers in Bothell

A second restaurant of the popular chain is opening on Thursday.

Tulalip Resort Casino to feature locally grown hazelnuts

The resort wanted to put a focus on meals created with the nut.

Alderwood Water general manager named president of state association

Alderwood Water & Wastewater District General Manager Jeff Clarke has been installed… Continue reading

Boeing earns top marks for LGBTQ workplace policies

Boeing was one of 609 businesses nationwide to earn a 100-point score… Continue reading

Aerospace workers adjust to changing industry

The number of Boeing workers dropped almost 10 percent since last year

Most Read