The Boeing 777X’s burgundy branding

AirlineReporter.com has an interesting review of the gradual visual branding changes Boeing has unveiled in recent years, starting with the Dreamliner livery and working through to the choice of burgundy as the official color of the 777X. That color was carefully studied. You would not be off in assuming the goal was to conjure a classy wine.

We would add a couple of observations:

  • In its launch announcement in Dubai, Boeing said the 777X moniker was not the final word on what that model will be called: “Like the 787 Dreamliner which was launched as the 7E7, the 777X will be formally named at a later date.” We wonder if the “X” will get dropped. After all, it’s hard to come up with a better Boeing brand than the simple, clean “777.”
  • And if you’re going to call an airplane, say, the 777-9 instead of 777-9X, why not call another one the 737-8 instead of the 737 MAX 8? (Or is it “Max”? We are not in favor of all-caps when something’s pronounceable and not an acronym.)

Discuss amongst yourselves.

More in Herald Business Journal

Camano artist mixes flask, paintings for successful cocktail

Art flasks prove popular as bachelorette gifts, birthday presents and wedding favors.

Tesla rolls out the design for its 500-mile electric big rig

The truck will have an Autopilot system, which can maintain a set speed and slow down in traffic.

Washington revenues up $319 million

The state is projected to have nearly $2.8 billion in reserves by the end of the biennium.

How Airbus’s A380 deal with Emirates evaporated in Dubai

It came down to concern by Emirates that Airbus might shut down the jumbo program.

Everett’s Sentry Credit celebrates a quarter century in business

Sentry Credit Inc. in Everett is celebrating its 25th year in business.… Continue reading

Funko donates hundreds of Pop! Heroes to Christmas House

Everett’s toy and collectibles maker Funko has donated hundreds of its Pop!… Continue reading

Donate coats for Clothes for Kids of Snohomish County

Washington Energy Services is conducting a local coat drive to benefit Clothes… Continue reading

Seattle Premium Outlets extend hours over Thanksgiving holiday

Seattle Premium Outlets will be offering extended Black Friday shopping hours in… Continue reading

Equipment rental and sales business H&E opens Mukilteo shop

Company hopes to capitalize on construction occuring in northwest Washington.

Most Read