This serves as an example of creative P.R. and a reminder for small business owners who wish to keep an ear to the ground for consumer issues. The Better Business Bureau of Alaska, Oregon and Western Washington caught our eye today with the following news release. Note how they are everywhere — Facebook, Twitter, LinkedIn and Google+ — and are consistently branded across the platforms.
BBB UPDATE – FOR IMMEDIATE RELEASE
Niki Horace, V.P. of Marketing and Public Relations: 206.676.4187 | email@example.com
BBB LOVE IS IN THE AIR AND ON SOCIAL MEDIA
DuPont, Wash. — Feb. 14, 2012 — On Valentine’s Day, people often take a moment to express admiration for loved ones; Better Business Bureau would like to take a moment to express appreciation for businesses and consumers. BBB offers marketplace love through social media.
Facebook: Unfortunately, there is no “Love” button on Facebook, but there is a “Like” button — click it. Find a trustworthy organization, network with businesses and stay current on BBB press releases. facebook.com/BBBNews4u
LinkedIn: Join BBB’s LinkedIn professional network for company updates.
BBB serving Alaska, Oregon and Western Washington shows love all year long; fall head-over-heels for marketplace news and consumer tips on social media and bbb.org.
Better Business Bureau serving Alaska, Oregon and Western Washington: Working to advance marketplace trust, BBB is a neutral not-for-profit organization supported by BBB Accredited Businesses. BBB provides ethical business standards, BBB Business Reviews, Charity Reviews, complaint handling, marketplace events and tips. For more information, contact BBB or visit bbb.org.