Yahoo passes Google in Web visitors

NEW YORK — For the first time in more than two years, more Americans visited Yahoo’s websites than Google’s, according to comScore Inc.’s Internet traffic data for July.

The research firm said Wednesday that Yahoo Inc.’s websites saw 196.6 million unique U.S. visitors last month, while Google’s sites had 192.3 million. The last time Yahoo was ahead of Google was in May 2011, according to comScore.

That said, Yahoo is still far behind Google in making money from the people who visit its websites. After stripping out advertising commissions, Yahoo’s revenue came to $1.07 billion in the April-June quarter. Google’s, meanwhile, was $11.1 billion by the same measure.

Research firm eMarketer estimates that Google will generate $38.83 billion in worldwide digital advertising revenue this year, more than any other company. Facebook Inc. is at No. 2 with an estimated $5.89 billion, while Yahoo is No. 3 with $3.63 billion expected. EMarketer’s figures include mobile ads, which comScore does not count in its Web visitor figures.

It’s hard to say if July’s figures are a blip or the start of an upward trend for Yahoo. The company is in the midst of a turnaround orchestrated by CEO Marissa Mayer. Mayer, who recently clocked in a year at the helm of the Internet company, has described her plan for Yahoo as a “series of sprints” that will take several years to finish.

Shares of Google Inc. climbed $3.20 to $872.53 in afternoon trading. Yahoo’s stock rose 79 cents to $27.85.

More in Herald Business Journal

Sign of the future: Snohomish business aims to reshape industry

Manifest Signs owner thinks that smart signs is an unexplored and untapped part of his industry.

Snohomish County’s campaign to land the 797 takes off

Executive Dave Somers announced the formation of a task force to urge Boeing to build the plane here.

Boeing says Bombardier dumping puts 737 planes in jeopardy

“If you don’t level the playing field now, it will be too late.”

A decade after the recession, pain and fear linger

No matter how good things are now, it’s impossible to forget how the collapse affected people.

Panel: Motorcycle industry in deep trouble and needs help

They have failed to increase sales by making new riders out of women, minorities and millennials.

Costco rises as results display big-box retailer’s resiliency

Their model has worked in the face of heightened competition from online, brick-and-mortar peers.

For modern women, 98-year-old rejection letters still sting

In a stark new video, female Boeing engineers break the silence about past inopportunity.

Tax reform needs the public’s input on spending priorities

The GOP tax plan is a good idea, but the next step should give us a voice on how taxes are spent.

Commentary: GM, Boeing fight a war of words over Mars

Boeing is strongly signaling how crucial deep-space exploration is to its future.