Iconic Aussie Uggs endure after 35 years

  • By Samantha Critchell, Associated Press
  • Friday, November 1, 2013 8:38am
  • Life

Take that, trend-watchers: Ugg Australia’s now-classic boots in their comfy, cozy glory are still going strong after 35 years, having just celebrated their anniversary this month at all the company-owned stores.

The sort-of-clunky sheepskin boots have been declared “in” and they’ve been called “out” — many times over. They’ve been knocked off even more. But their loyal fans keep buying them.

“Have you ever tried one on? If you did, you’d know,” said Tacey Powers, national merchandise manager for Nordstrom. “They are part of the everyday wardrobe. You own a sneaker, you own a flip-flop, you own an Ugg.”

The original boot style is still the most popular, but Ugg has branched out to include more fashion-y silhouettes and loungewear.

Home products such as blankets and decorative pillows will be offered this holiday season. Almost every item is touched, even if it’s hidden at the base of the heel, by the signature sheepskin lining.

The peak of Ugg’s pop-culture trendiness was in the early 2000s, when Hollywood starlets made them part of their uniform with short denim miniskirts. Never mind that they were cruising the sunny beaches of Malibu.

Now it’s evolved into a “Goldie-Hawn-in-Aspen look,” said Adam Glassman, creative director at O, The Oprah Magazine, and that’s how you should wear them: with leggings and a long sweater, or jeans and a fur-trimmed parka. Or like you just don’t care.

“Ignore the rest of your outfit. It’s nearly impossible to build an outfit around them,” he said.

Don’t, however, wear them with socks. Not because they’ll look bad, but you’ll be missing out on the sheepskin sensation that makes them special.

Powers says part of Ugg’s staying power comes from consumers who replace worn-out products with new ones. Since the line isn’t dictated by “trends,” shoppers come back for the same thing over and over again. She compares it to a favorite running shoe.

Also, notes Powers, people always refer to the brand name — it’s never the fuzzy moonboot or shearling slipper. The products are pricey, she allows, but she has no complaint about quality or cut corners. (Nordstrom.com lists a pair of women’s classic short boots at $154.95.)

Put Ugg boots in the category of Wellington rain boots or the all-purpose cardigan “cozy” that DKNY has offered year after year, Oprah’s Glassman said.

More in Life

Did you know? Bats edition

Worthwhile Everett library reading and viewing about bats of the animal, sport and hero varieties.

The pros’ snow: Lake Tahoe a big draw for skiers of all stripes

North Lake Tahoe is home to one of the largest concentrations of ski resorts in North America.

How birds stay alive in winter and what you can do to help

When the weather turns chilly, columnist Sharon Wootton’s thoughts turn to birds coping with cold.

Sweden’s Glass Country sparkles like a hand-blown bauble

You can blame my Norwegian heritage, but I’m not so hot on… Continue reading

Don’t get scammed: Think before you click on email links

An email that was supposedly from iTunes is a scam that targeted busy parents.

Teen idol David Cassidy remains in Florida hospital

The former pop star is dealing with multiple organ failure.

Don’t forbid friendship with back-talking neighbor kid

Q: Our 8-year-old has suddenly developed a very sassy mouth. She picked… Continue reading

How to maintain your life’s balance amid change

Columnist Paul Schoenfeld shares some techniques for working toward a sense of stability.

Treating tween twins as individuals

Adapted from a recent online discussion. Hi Carolyn: We have 11-year-old identical… Continue reading

Most Read