John Wayne charcoal lets you grill with the Duke

  • Fri Jun 27th, 2014 9:50am
  • Life

Allen Pierleoni, The Sacramento Bee

All right, pilgrims, get those grills in a circle. Yes, that’s an image of John Wayne on bags of hardwood charcoal stacked in front of the supermarket. It’s the Duke with trademark kerchief and hat and toting a rifle.

Turns out the oak-and-hickory charcoal has joined a collection of four spice rubs sold under the John Wayne Stock &Supply line (www.fireandflavor.com).

The marketing of the charcoal is clever. On the bag are the words, “Authentic. Straightforward. Honest. Just like the man himself.”

We bought an 8.3-pound bag of charcoal for $7 and tested it on our Weber grill. It was straightforward and honest, and worked just fine.