Paula Deen launching paid digital network

  • Associated Press
  • Wednesday, June 11, 2014 2:05pm
  • Life

SAVANNAH, Ga. — Celebrity cook Paula Deen, whose career was derailed after she admitted using racial slurs, is going digital.

Paula Deen Ventures, a new company formed to help launch a comeback for Deen, announced plans Wednesday for the creation of the Paula Deen Network. The paid subscription-based network is set to launch in September and will be accessible by computer, smartphone or tablet.

The network will feature daily programming in an unscripted format with new recipes, episodes and cooking tools.

“We’re going to have so much fun being together and cooking up some wonderful new and classic dishes,” Deen said in a news release. “Y’all can get my recipes, tips and cooking anytime you want — this is for you. I can’t wait to crank up the oven and get cooking for the people I love: my family, my friends and my fans!”

Production for the network began last month at a new studio in Savannah that has been designed to look like the set of her first television show, “Paula’s Home Cooking.” The set was built to accommodate a live studio audience, and guest appearances are planned.

The announcement of the digital network is the latest step in a comeback strategy Deen kicked off in February when she announced a deal with the Najafi Companies, an Arizona-based private investment firm that’s putting millions into rebooting her public career.

Wednesday’s announcement comes about a year after a sworn statement by Deen that she had used racial slurs in the past became public. The Food Network and other corporate sponsors soon parted company with Deen. Her offending comments surfaced during a court deposition in a lawsuit by a former employee making harassment and discrimination claims against Deen and her brother, Bubba Hiers. The suit was settled in August.

Deen is on a cross-country tour with her 90-minute “Paula Deen Live!” show that features a mix of cooking demonstrations, games with audience members and personal stories. The shows in Pigeon Forge, Tennessee, on June 21 and 22 will feature a preview of the Paula Deen Network.

In addition to the dishes Deen is known for, she’ll also include healthy and budget-friendly meals. The programming for the digital network will include both short-form and long-form content, including shows like “20-Minute Meals,” “Paula Cooking Light” and “One Dish, Three Ways.”

More in Life

Lots to see in Upper Skagit, even if the eagles are elusive

A guided hike through a mossy old-growth forest more than makes up for a lack of raptor sightings.

Shopping cart showdown: Which stores have best food prices?

Jennifer Bardsley compares Fred Meyer, PCC, QFC, Safeway, Trader Joe’s, WinCo and Whole Foods offers.

Take a closer look: Winter gardens share gifts in subtle way

Go on a neighborhood walk this month to enjoy the seasonal beauty offered by a variety of gardens.

Samish Flats in Skagit County prime turf for winter birders

This spot is great for birdwatching because of the mostly flat land, marshy areas and open water.

Outdoor classes and activities in and around Snohomish County

GET OUT Christmas bird count: Volunteers are needed for the Everett-Marysville Christmas… Continue reading

Relationship do’s and don’ts: Lessons from 40 years of marriage

Paul Schoenfeld reflects on what he’s learned about relationships after four decades with his wife.

Making it through the holidays on 4 legs and 4 wheels

1. Driving safety Here are some travel tips from the Red Cross… Continue reading

The top 10 albums of 2017: From Jay-Z to St. Vincent

This year saw an upward trend in music industry revenue due to the popularity of streaming services.

Snohomish County book calendar

Jennifer Wilhoit Noon to 1 p.m., Jan. 13, Edmonds Bookshop Wilhoit will… Continue reading

Most Read