Beauty consumers seem to like the delivery of their products with the touch of a button, and brands are obliging them with more spray-on items.
What had been the domain of sunscreen also now belongs to moisturizers, shampoo and cosmetics: It’s spritz and go.
Vaseline’s new spray body lotion is getting a lot of buzz — think of all the days you skipped lotion because you were pressed for time.
And there are all the kids who were never fully covered in sunscreen because they couldn’t sit still long enough for a head-to-toe application.
Makeup brand Urban Decay recently launched its B-6 Complexion Prep Spray, which is a fine-mist liquid vitamin mattifier that aims to minimize pores and reduce redness.