Cameron’s ‘Avatar’ rakes in $232 million

  • Sun Dec 20th, 2009 10:10pm
  • News

Associated Press

LOS ANGELES — James Cameron launched his science-fiction epic “Avatar” into a safe orbit as the costly film soared to No. 1 with $73 million domestically and $159.2 million overseas, for a $232.2 million worldwide total.

With that big a start, distributor 20th Century Fox was quick to proclaim it made a good investment with the estimated $400 million spent to make and market the film, which is Cameron’s first narrative feature since 1997’s “Titanic,” the king of modern blockbusters.

“Absolutely. No question,” said Chris Aronson, head of distribution for the studio, which reported stellar reaction in exit polls from audiences after seeing “Avatar.” “The word of mouth is something that I don’t know I’ve ever seen in this business before.”

“Avatar” was a test case for the future of digital 3-D projection, which until now has been a hit with audiences mainly on animated family films.

The film fell short of the record for December debuts of $77.2 million set two years ago by Will Smith’s “I Am Legend.” But it did break the record for a film opening in 3-D, previously held by last summer’s “Up” with $68.1 million.

“What they spent on this movie was totally justified, and they’re going to more than earn it back,” said Paul Dergarabedian, box-office analyst for Hollywood.com.

“Avatar” stars Sam Worthington and Zoe Saldana in a love story amid human-alien conflict on a distant moon in the 22nd century.

The previous weekend’s No. 1 movie, Disney’s animated musical “The Princess and the Frog,” slipped to second place with $12.2 million, raising its total to $44.8 million.

Paramount’s recession story “Up in the Air,” which led last Tuesday’s Golden Globes announcement with six nominations, broke into the top 10 as it widened to more theaters ahead of its nationwide expansion Wednesday.

“Up in the Air” came in at No. 8 with $3.1 million. The film stars George Clooney as a man addicted to the frequent-flyer life as he travels the country firing people at downsizing companies.