Ikea left out pictures of women in its Saudi catalog

STOCKHOLM — Ikea is being criticized for deleting images of women from the Saudi version of its furniture catalog, a move the company says it regrets.

Comparing the Swedish and Saudi versions of the catalog, free newspaper Metro on Monday showed that women had been airbrushed out of otherwise identical pictures showcasing the company’s home furnishings.

The report raised questions in Sweden about Ikea’s commitment to gender equality, and the company released a statement expressing “regret” over the issue.

“We should have reacted and realized that excluding women from the Saudi Arabian version of the catalog is in conflict with the IKEA Group values,” the company said.

Women appear only infrequently in Saudi-run advertising., mostly on Saudi-owned TV channels that show women in long dresses, scarves covering their hair and long sleeves. In imported magazines, censors black out many parts of a woman’s body including arms, legs and chest.

When Starbucks opened its coffee shops in the conservative, Muslim kingdom, it removed the alluring, long-haired woman from its logo, keeping only her crown.

Ikea’s Saudi catalog, which is also available online, looks the same as other editions of the publication, except for the absence of women.

One picture shows a family apparently getting ready for bed, with a young boy brushing his teeth in the bathroom. However, a pajama-clad woman standing next to the boy is missing from the Saudi version.

Another picture of a five women dining has been removed altogether in the Saudi edition.

Swedish equality minister Nyamko Sabuni noted that Ikea is a private company that makes its own decisions, but added that it also projects an image of Sweden around the world.

“For Ikea to remove an important part of Sweden’s image and an important part of its values in a country that more than any other needs to know about about Ikea’s principles and values — that’s completely wrong,” Sabuni told The Associated Press.

Ikea Group, one of the many branches in the company’s complicated corporate structure, said it had produced the catalog for a Saudi franchisee outside the group.

“We are now reviewing our routines to safeguard a correct content presentation from a values point-of-view in the different versions of the IKEA Catalog worldwide,” it said.

More in Local News

Live in Edmonds? Hate speeders?

Edmonds has $35,000 to address local residents’ concerns about speeding in their… Continue reading

Herald photos of the week

A weekly collection of The Herald’s top images by staff photographers and… Continue reading

Police looking for Lynnwood bank robber

The robber did not flash a weapon to the teller at a U.S. Bank.

Students, staff at Arlington elementary school in lockdown

Arlington Police said all students and staff were safe but did not say why the lockdown happened.

Sirens! Flashing lights! — Move over!

We are a confident bunch on what to do when we hear… Continue reading

Marysville quits fire-department merger talks

Mayor Jon Nehring notified Arlington of the decision in a letter dated Jan. 10.

Everett marchers: ‘There’s too much to protest’ for one sign

About 150 people joined the “March to Impeach” from the waterfront to a county courthouse rally.

Legislation to limit opioid prescriptions under debate

Inslee also has requested a bill that prioritizes medication-assisted treatment for addiction.

Everett man accused of causing his baby’s brain damage

He told police he shook his son to get him to stop crying, and the boy slipped out of his hands.

Most Read