Retail advertising manager always had Northwest in his sights

  • Fri Mar 2nd, 2012 4:00pm
  • News

Herald staff

As a boy growing up in Oklahoma, Ken Clements marveled at an enormous new airplane called the Boeing 747 and he fished offshore for salmon during family vacations in an exotic place called the Pacific Northwest.

Now, he’s returned to the Northwest to direct retail advertising operations at The Herald and HeraldNet.com.

Clements, who joined The Herald in October, is responsible for all retail advertising in the newspaper and HeraldNet, its digital product.

“My responsibilities are helping our advertisers market and grow their business through our newspaper and online products,” he said. “I also train and motivate my sales staff to help them maximize their efforts in their territories. We are continually introducing new niche products and online products to our advertisers.”

Clements broke into the newspaper business at the Modesto, Calif., Bee in 1997.

“My neighbor across the street from me back in Modesto was the circulation director and he encouraged me to come work for the Modesto Bee newspaper,” Clements said. “I have been in sales all of my life and it was a natural fit for me.”

What’s more, Clements’ previous background in sales at high-end automobile dealers served him well as the Bee’s automotive classified display manager.

Clements went on to senior management-level advertising positions at the Post-Register in Idaho Falls, Idaho, and a group of 12 weekly newspapers in the Tulsa, Okla., area.

Clements and his wife, Heather, a native of Australia, will celebrate their 25th wedding anniversary in May. They have two daughters: Ash, a junior at Pacific Union College in California’s Napa Valley, and Kristi, a high school senior.

He has vivid childhood memories of the Pacific Northwest.

“I have many fond memories of hiking in the ‘woods’ that surrounded my aunt and uncle’s (Lynnwood) home, which is now all houses and condos. We used to pick bowls of blueberries and my aunt would then bake up homemade pies,” Clements said.

“Back in the summer of 1970 my uncle took us on a private tour of Boeing and they were just building the new 747 jumbo jets. I just remember seeing that enormous Pan Am jet and was in total awe.”

Today, Clements is a key member of The Herald’s management team as the business adapts to a difficult economy and a changing media landscape.

“The industry has changed greatly since I began my career but the fundamentals of good customer service and helping them grow their business have remained constant,” he said.

Each week, Here at The Herald will provide an inside peek at the newspaper — its people and the work they do. Is there something you’d like to know? Send your idea to Executive Editor Neal Pattison, npattison@heraldnet.com.