State’s ads urge parents to discuss marijuana law with kids

The state Department of Health is running radio ads urging parents to talk with their children about marijuana and Washington’s law allowing its legal use by adults.

The 30-second commercials last week began airing throughout the state and will run through the end of the month. They mark the launch of a public education and awareness campaign by the agency on all aspects of the law legalizing the growing, processing and selling marijuana by those 21 years and older.

The state agency is spending $200,000 to run the spots produced by the Washington Traffic Safety Commission and featuring Dr. Leslie Walker of Seattle Children’s Hospital.

“Essentially, we’ve tried to hit nearly everywhere in the state with radio reception,” media relations manager Donn Moyer wrote in an email.

The agency also is buying $200,000 worth of banner ads for digital media. Those ads will start appearing on Internet sites today, he said.

The voter-approved initiative establishing a legal pot industry requires the Department of Health to manage a comprehensive marijuana education and public health program. The media campaign is one component. Another will be to run a hotline for referrals to substance abuse treatment providers.

Under the new law, a portion of marijuana tax receipts must go to the agency to pay for the program. But those dollars won’t be arriving for a while, so the agency tapped existing funds to cover the cost of the commercials that first aired June 12.

This initial ad targets parents of teenagers and builds on research that shows children are less likely to use drugs, including marijuana, when their parents are involved in their lives, Moyer said.

“Now that it’s legal for those over 21, it is more important than ever to talk to your kids about the risks of marijuana,” Walker says in the spot.

Meanwhile, other entities are gathering and disseminating information on the law, and the consequences of breaking it. They are doing the same with guide for consumers, explaining the types of products that will be available in retail stores this summer.

The University of Washington Alcohol and Drug Abuse Institute created www.learnaboutmarijuanawa.org, as a repository of medical and scientific data on the health and safety risks posed by marijuana use.

And the state Liquor Control Board created a brochure providing details on the law and advice for parents on how to talk with their children about the rules and regulations of the new industry.

Jerry Cornfield: 360-352-8623; jcornfield@heraldnet.com

More in Local News

Longboarders from near and far hit the trail in Arlington

The Centennial Sk8 Festival was serious competition for some and just for fun for others.

Signs show the rates for using the express toll lanes for traffic headed southbound on Interstate 405, Tuesday, Feb. 16, 2016, in Bothell, Wash. Gov. Jay Inslee announced plans Tuesday to try to decrease congestion on I-405 in answer to commuter complaints that the new express lane tolling system is making traffic worse. The governor said he would not be shutting down the tolling system as some people have called for. But the state transportation department is making plans to add new northbound general purpose lanes to ease some of the congestion and also plan to make it easier to move into and out of the express lanes. (AP Photo/Elaine Thompson)
After a 2-year trial, are I-405’s toll lanes here to stay?

Lawmakers will decide whether to keep them or end the experiment and try something else.

Weary drivers using toll lanes say they have little choice

Congestion continues to be a tedious reality for commuters on I-405, which is as clogged as ever.

Council passes six-month moratorium on safe injection sites

Proposal by County Councilman Nate Nehring passed unanimously.

Terrace woman held following collision in Everett

The three occupants in vehicle were transported to a local hospital in serious condition.

Information sought on drive-by shooting in Everett

Debris from an apparent crash, evidence of gunfire found in the 2800 block of California Street.

Crews recover body of man who fell over Wallace Falls

The area where the man fell is called Sky Valley Lookout, 2.4 miles from the parking lot.

Herald photos of the week

A weekly collection of The Herald’s best images by staff photographers and… Continue reading

This week’s Herald Super Kid is Nathan Nicholson of Snohomish High School. (Dan Bates / The Herald)
‘The future is biotech,’ but for now he’s busy with everything

Snohomish senior Nathan Nicholson is a student leader and media master.

Most Read