DENVER — Colorado is taking a novel approach to marijuana education — not telling people to avoid pot, just to use the drug safely.
State health officials announced a new $5.7 million campaign Monday. The ads are different from previous pot-education efforts because they don’t demonize the drug.
One health official calls the campaign “neighborly.”
One ad shows a park bench and asks people not to smoke pot in public. Another points out that you can’t drive a car after smoking pot — but that walking, hopping and skipping are allowed.
The campaign comes after Colorado officials were criticized for drug-education efforts some found demeaning to pot users. This year’s effort takes a different approach because it does not tell the audience that pot is harmful for adults.