It may be the oldest business strategy in the world, dating back to prehistoric times.
Today, bartering can be a great way for a small business to either use up free time during a slow cycle or dispose of excess inventory without taking a markdown on its balance sheet.
Bob Reiss, author of the recently published book “Bootstrapping 101: Tips to Build Your Business with Limited Cash and Free Outside Help,” says not only can a business benefit from exchanging goods and services for other goods and services without handing over precious cash, the swap can be good advertising if the other party is pleased with the trade. It’s also a great way to get full retail value for your product or service without having to discount the price.
Reiss recommends using trade groups to help in the exchange.
Associated Press
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