I think the “mass tweet” can have an effect, if it is done in a well-placed, timely fashion. Granted, in the one case of the State Department tweeting “#UnitedForUkraine” in response to “Russia’s slow-motion dismemberment of Ukraine” — that seems to me to be the equivalent of telling a drowning man in front of you that you will be willing to go buy him a Big Mac. However, in the other case of mass schoolgirl kidnapping in Nigeria, the hashtag campaign, along with Michelle Obama’s tweet does seem to have had an effect that has brought pressure. Thus, I will asay taht I gleaned two things from Charles Krauthammer’s column: No. 1: Do not over-estimate the power of the tweet. No. 2: Do not under-estimate the power of the tweet!