The Dec. 13 Herald article by Jim Davis’ “Angel of Winds pays $3.4 million for Everett arena naming rights,” indicated an interesting development for Everett’s arena – as far as it went.
But the article perhaps begs more questions than it answers. There were a few bits of information scattered through the article in which the “dots” were never connected. In one part of the article it indicates Comcast paid $7.4 million for the arena naming rights for the past decade. In another part of the article it indicates for the decade to come, the Stillaguamish Tribe is paying $3.4 million. Why the more than 50 percent drop for one decade worth of naming rights?
From what appears to be occurring in most of the country in recent years, the cost of naming rights for arenas, stadiums and ballparks are going up, not down. Did the “naming rights” this time represent the exact same advertising and services, or was this time different than when Comcast was awarded the naming rights over 10 years ago? I am glad we have this fine arena in our community, but given the article indicates that the arena has only turned an annual profit twice, obviously a concern to the citizens of Everett is the question of, were these recent naming rights secured through a well communicated open bid process? Perhaps an investigative follow-up article is in order addressing these questions that were not addressed in the original article.