He's the best-known person to ever come from Everett.

And he is best known by his nickname.

Henry M. "Scoop" Jackson served 43 years in Congress, first as a member of the House of Representatives and then as a U.S. senator. In that time, he rose to the highest ranks of power in the country before dying suddenly in 1983. His memory is still cherished in the hometown that he, by all accounts, loved.

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Paid circulation rose about 3 percent for The Herald's Sunday edition in the past year, and fell by about the same percentage for Monday-through-Saturday papers, a new report says.

The report by the Audit Bureau of Circulations shows The Herald's Sunday circulation increased to 50,795 in March from 49,115 a year earlier, up 3.3 percent.

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What's in a name? When it comes to marketing newspapers, plenty.

Consider The Herald Business Journal, a monthly publication that provides news and advertising of particular interest to the local business community. It's mailed to 13,000 subscribers each month.

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Some readers of the Daily Herald may not know its family secret: The newspaper has a sister publication called the Weekly Herald.

Like the daily paper, The Weekly Herald carries community and lifestyle news, it covers high school and recreational sports, and it's a good place to find local photos and advertising.

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Finding a new home to buy, a Realtor, or an affordable apartment just got easier on Heraldnet.com.

The relaunch of Heraldnet.com's Homes pages this past week marked another of several changes in store for shoppers and customers who rely on the newspaper's printed and electronic classified ads.

It's no secret that newspaper revenues in most markets have taken a beating in recent years.

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Sending a letter to the editor of the newspaper and seeing it in print with your name beneath it is still something special, even in the age of email, Twitter and online comments.

"Seeing your name in print, with something you've written, that's important to people," said Carol MacPherson, who works on The Daily Herald's Opinion page, writing editorials and managing the continuous flow of letters to the editor.

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At The Herald we have a staff of award-winning photojournalists who bring readers stunning visuals every day. But in a county that's rich with beautiful subjects, there's always more left to be documented.

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This past November, The Herald's circulation department launched its "Subscriber for Life" program.

While that may sound like an expensive subscription option, it's not -- it's a way of doing business.

"It's about establishing relationships," circulation director Jorge Rivera said.

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In a budget of billions, it was a relatively small amount.

Still, last week the state cut checks to state senators for $15,570 in per diem payments for the first week of the special session.

Even though those senators hadn't met even once.

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The Herald's online commenters generate a lot of interest, in the community and certainly here at the newspaper. Monitoring their comments is a task shared by 10 editors, who take turns every day of the week.

The best comment strings are conversations, where points are exchanged, insights shared and arguments lead to understanding, if not agreement.

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Mayhem.

When people ask what stories draw the most readers on our website, that's the short answer.

If you look at HeraldNet.com's most-read list on a given day, it will probably include an assortment of fires, car accidents and crimes.

Yet over the years, a common complaint from readers is that the newspaper's local news coverage relies too heavily on crime. So what gives? Are online readers just a more coldhearted bunch?

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As a boy growing up in Oklahoma, Ken Clements marveled at an enormous new airplane called the Boeing 747 and he fished offshore for salmon during family vacations in an exotic place called the Pacific Northwest.

Now, he's returned to the Northwest to direct retail advertising operations at The Herald and HeraldNet.com.

Clements, who joined The Herald in October, is responsible for all retail advertising in the newspaper and HeraldNet, its digital product.

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When it comes to communications technology, The Herald is all thumbs.

And that's a good thing.

For centuries, newspaper customers did their reading while holding wide sheets of paper in both hands.

For more than a decade now, many people have been getting their news from personal computers.

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The Herald has been printed in Snohomish County for 111 years.

Through this time, its presses also have printed outside publications – from the Navy Dispatch and the Seattle Weekly to a monthly newspaper for the Washington Education Association and the weekly paper serving the community of Concrete.

In 2010, the Herald Co. added USA Today to its list of printed products.

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Each week, Here at The Herald will provide an inside peek at your newspaper -- its people and the work they do. Is there something you'd like to know? Send your idea to Executive Editor Neal Pattison, npattison@heraldnet.com.

Ron Lee's move from Texas to Snohomish County a few months ago was as much a homecoming as a job opportunity.

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