Final Four TV viewership down after move to cable

NEW YORK — The Final Four’s television viewership is down after its move to cable.

The two NCAA semifinals Saturday averaged a total of 14 million viewers, an 11 percent decrease from last year’s games on CBS. That number included viewers of the main coverage on TBS along with the school-specific “TeamCasts” on TNT and truTV. Turner Sports and CBS did not receive network-by-network ratings breakdowns from Nielsen.

TBS is in about 14 percent fewer homes than CBS.

This was the first time the semifinals were on cable. Turner and CBS are in the fourth season of a 14-year, $10.8 billion deal to jointly broadcast the tournament. Monday’s title game will be on CBS.

Kentucky’s 74-73 win over Wisconsin averaged 16.3 million viewers, down 5 percent from last year’s Michigan-Syracuse game. The 11.7 million viewers for UConn’s 63-53 victory over Florida were down 19 percent from Louisville-Wichita State in the early game.

But there was still huge value to Turner in drawing viewers to its three cable channels. Before this season, the most-watched college basketball game on cable was Florida-Florida Gulf Coast in the 2013 Sweet 16 on TBS with 6.7 million viewers.

Two regional finals were on TBS for the first time this year, with Wisconsin-Arizona drawing 9.9 million viewers.

More in Sports

Lake Stevens girls show grit in 66-58 win over Glacier Peak

The Vikings rally from 13 down at half to take over sole possession of 1st place in Wesco 4A.

Friday’s prep basketball scores, recaps

Once again, a variety of local high school basketball players turned in… Continue reading

Bearcats pull away from Jackson in 79-67 win

Monroe’s Colby Kyle scores 24 points in his return from injury and Spencer Davidson tacks on 21.

Silvertips set to host pair of East Division powerhouses

Brandon and Swift Current make rare appearances in Everett this weekend.

‘Fear’ drives UWs Carter III back to the gym every single day

The freshman PG tries to get in 500 shots a day on his quest to be a success on the floor and in life.

Friday’s prep stars of the night

George Reidy, G, Cedar Park Christian Reidy, a senior, scored 38 of… Continue reading

Everett’s Stephan Erosa, left, competes against Arlington Brantly StupeyThursday night at Arlington High School in Arlington on January 18, 2018. The Eagles won 37-25.(Kevin Clark / The Daily Herald)
Arlington wrestlers scrap to 37-25 win over Everett

Aggressive lineup moves pay off for the Eagles in a big Wesco 3A North win over the Seagulls.

Additions of Murray, Sharp give Silvertips depth

After a ‘crazy busy’ week upon being traded to Everett, the new duo is finally settling in.

Coupeville boys basketball celebrating 101st anniversary Friday

The Coupeville High School boys basketball program is celebrating its… Continue reading

Most Read